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Easy jet Concepts and Impact of Marketing Environment in Hospitality INTRODUCTION

   

Added on  2020-07-23

14 Pages4195 Words339 Views
Marketing
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Marketing in Hospitality
Easy jet Concepts and Impact of Marketing Environment in Hospitality INTRODUCTION_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Concepts of marketing of Easy jet.........................................................................................31.2 Impact of marketing environment on Easy jet.......................................................................41.3 Importance of consumer market on Easy jet.........................................................................51.4 Development of different market segmentation....................................................................6TASK 2............................................................................................................................................62.1 Importance of marketing mix to Easy jet..............................................................................62.2 Pricing strategies and policies used by Easy jet....................................................................7TASK 3............................................................................................................................................83.1 Role of promotional mix to Easy jet......................................................................................83.2 Advertising campaign for Easy jet........................................................................................83.3 Role of sales promotion and public relation in promotional efforts......................................9TASK 4..........................................................................................................................................104.1 Relevance of market research for Easy jet..........................................................................104.2 Market research for appropriate service of Easy jet............................................................114.3 Suitability of different media for marketing the services of Easy jet..................................114.3 Recommendations for implementation of marketing plans.................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
Easy jet Concepts and Impact of Marketing Environment in Hospitality INTRODUCTION_2

INTRODUCTIONMarketing includes the process of promotion of products and services provided bycompany. This provides the opportunity to understand about the preferences of customers,competitors in market and feedback of consumers about their products and services. Thiscontributes to make plans and products & services as the per the wants of customers. It helps themanagement of company to increases the sales and profitability of company. Easy jet is Britishairline which provides low cost services to their customers. It provides domestic andinternational services at more then 820 routes in 30 countries (Tresidder and Hirst, 2012).In this present report explain about, different concepts of marketing and their impact onservice industry, importance of consumer market to industry and points which helps in developof different market segments. Here also describe about, importance of components of marketingmix, impact of pricing strategies on working of industry, role of promotional mix and theimportance of market research to the operations of service industry.TASK 11.1 Concepts of marketing of Easy jetMarketing: Marketing is the process of promotion of products and services which areprovides by company. This provides the opportunity to popularise their products and services inbetween consumers and market. This provides the helps to deliver the ultimate products andservices to final consumers easily. It includes about the coordination of the four main concepts ofmarketing which are product, price, place and promotion.There are many concepts of marketing which is used by management of Easy jet isdescribed below:Customer needs: Management of company requires to understand about the wants ofcustomers to develop effective marketing strategies for company. This provides theopportunity to provide services as per their wants which satisfies their demands. Thishelps to attain competitive advantage and increase the profitability of company.
Easy jet Concepts and Impact of Marketing Environment in Hospitality INTRODUCTION_3

Service provide by company: Marketing strategies and plans made by the managementof company has to consider about the services provide by them and their quality. Thishelps to expand their services and adding up the new features which provides them morebenefits.Price of their services: Pricing factor has played main role in marketing strategies madeby Easy jet. The main strength of company is to provide airline services to consumers ataffordable price. This provides the opportunity to attract the large number of customers.Promotion of services: The main part of marketing strategies made by Easy jet is topromote their services in between customers by using various promotional tools. Thishelps to increase their number of customers and profitability (Tsiotsou and Goldsmith,2012).Customer satisfaction: Marketing strategies made by Easy jet has include about thedetermination of the satisfaction of their customers from the services provide by them.This views about their services helps to improve quality and meet out their demands.1.2 Impact of marketing environment on Easy jetThe marketing environment has great impact on the marketing plans made by themanagement of Easy jet. Marketing environment includes the various factors which havepositive and negative effects on the marketing strategies. This includes internal and externalfactors which affects the operations of Easy jet. So, such impact of marketing environment onEasy jet is described below:Impact of internal environment on Easy jetThis includes various factors which affects the operations of company and their strategieslike suppliers, customers, employees, competitors etc. Impact of all these factors is definedbelow:Customers: The changing behaviours of customers affects operations and capability ofmanagement of company to make strategies and plans which satisfies their demand.Competitors: It includes about the competition prevail in market. This affects the abilityof company to earn high profits (Bowie and Buttle, 2011).Supplier: The unsupportive behaviour of supplier and lack of resources affects the abilityof the company to provides the quality services. Impact of external environment on Easy jet
Easy jet Concepts and Impact of Marketing Environment in Hospitality INTRODUCTION_4

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