Social Media and Tourism Marketing

This assignment delves into the impact of social media on tourism marketing. It examines how social media platforms affect consumer decision-making processes within the travel industry. The analysis draws upon academic research and industry practices, exploring case studies and theoretical approaches to understanding the significance of social media in modern tourism marketing strategies.

MARKETING IN TRAVEL
AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Core concepts of marketing for the travel and tourism sector..........................................3
1.2Importance of different visitor attractions.........................................................................4
1.3factors affecting consumer motivation and demand..........................................................4
1.4principles of market segmentation.....................................................................................4
2.1 Importance of strategic marketing planning ....................................................................5
2.2impacts of tourism on visitor attractions...........................................................................5
2.3 Influence of marketing on society....................................................................................6
3.1 Issues in the elements of the marketing mix....................................................................6
3.2 Importance of service sector mix elements to the travel and tourism sector....................7
3.3 Concept of the total tourism product to an individual tourism business or tourist
destination...............................................................................................................................8
4.1integrated nature and role of the promotional mix............................................................9
4.2integrated promotional campaign for a travel and tourism business or destination..........9
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
This report contain all the basic information related with the travel and tourism sector.
How the managers of the tourism industry can make the different tourism products with
considering all the elements prevail in the market. Before making or serving effective products
to the visitors the marketer should well study about the different needs and wants of the
customer. Tourism product is well defined in the report. Thomas cook company provide the
Tourism is the overall experience or product consume by the visitor(Buhalis and Foerste ., 2015).
Managers can make more relevant products by collecting relevant information about needs and
wants of the customers. Relevant information related with the marketing mix of the tourism
industry is detailed under this report. How different promotional programme made by the
managers of the tourism sectors affect the numb er of visitors or increase the traffic of customers.
TASK 1
1.1 Core concepts of marketing for the travel and tourism sector
There are various concepts and principles of marketing. It consider with marketing
activities of the organisation. Marketing principles plays an important role in success of any
business organisation. Marketing is essential feature in travel and tourism sector, because it helps
in extension of these tourism industries. Thomas Cook is also a successful organisation of travel
and tourism, it deals with international and domestic both kinds of customers. Marketing
principles are consider with marketing mix, there are four elements in marketing mix such as –
product, promotion, place and price. These elements are helpful in generating ideas and thoughts
in order to achieve organisational goals and objectives( Garín-Muñoz and Pérez-Amaral .,
2011).In travel and tourism industries, marketing mix is helpful to attracting customers and
clients. These kind of industries helps to develop the marketing share of a company and its
marketing growth as well. It is helpful in order to increasing a wide range of customers in order
to providing them attractive offers and packages.
Along with this, these parties organise marketing orientation programs so as they can
easily know the customers choices and demands accordingly. Principles of marketing gives
suggestions to follow marketing orientation approaches so as managers of Thomas cook can
easily produces that kind of produces by which they can easily fulfils the needs and wants of

their customers. But these principles are affected by two factors – macro environmental factors
and micro environmental factors.
The core concept define the best product in the travel and tourism. This concept including
the marketing concept and orientation, customers needs and their wants etc. the Thomas cook
company create the tour and develop the visitor attraction. The company manager desist the
visiting places including the Egypt and morocco in the united kingdom. Company manager apply
many techniques of the promotion the visitor to create the tour facility. The Tomas company
operate in traveling industry in the UK. The company create the many culture packages for
visiting the seven days to the different places including the Egypt and morocco. The manager
understand the treads and culture of the visitor and utilize the positive impact. The seven days
packages will be for visit to the two places inclusive of morocco and Egypt. The package will be
inclusive the transportation, accommodation, and many facility including the lunch, dinner and
breakfast etc.
M2:Techniques
There are many methods of attracting the visitor in this places it create the promotion and
personal selling. This techniques create the design of the structure and develop the large number
of the visitor. The hospitality sector is the most important sector including the hotels, restaurants
etc. Thomas cook company provide the many visiting places like Egypt and morocco. This
places environment is very health and size of the places attracting the visitor.

1.2 Importance of different visitor attractions
The importance of the visitor attraction determine the many importance in the visiting
place. Important create the many information related to the visiting place. The marketing

environment create the micro and macro environment. The micro environment determine the
need of the customers and desire of the customer. The macro environment determine the public,
supplier and customers. The environment is the best attraction of the visiting place that define the
visitor attraction. visitor attraction is most important to the internal and external

1.2Importance of different visitor attractions
The Thomas holiday operate the seven days tour in the united kingdom. Though the
developing the seven days tour to the two places will be effective by the internal and external
environment of the tourism industry. The external factor determine the political, social,
environmental and economic factor and also inclusive the technological factor. The marketing
strategy develop and helping the images of the customer in the Egypt and morocco.
Marketing environment of an enterprise is called as the items and factors that effects the
capacity to established and maintain customer relationship. It was given by the company can be
over rip by macro and micro environment factor. Those factors are affecting the travel and
tourism business like Thomas Cook. It was very effected on the current packaged journey to
Egypt and Morocco.
Micro environment: It is a factors that affecting the micro marketing environment within the
industry. They are competitors, customers, suppliers etc.
 Suppliers: It was a individual who fulfill the raw material related to the customers and
company demand. Supplier of Thomas Cook , there large number of the customer
depends upon the services. Customers: Buyer is very essential then who use the services and goods are called
customers. Need of the package which are adopted by the company. Examples the
customers who belongs the group of age 17 to 26 year will bring to do the interpret tours.
Macro environment: This factor consists are demographic and economic forces.
 Demographic forces: This elements will also impacted on the Thomas Cook packaged
journey as well as holiday trip. 10 to 30 age group people are offered the packaged for
business, enjoyment and adventure etc.
 Economic forces: In this way case important effect upon the pricing strategy of holiday
packaged. Examples: Thomas Cook manager to decided to set the trip prices. It is very
impacted to not attract visitor so the company set low price of holiday trip.

D1 Critical reflection
I use the many techniques and tools to attracting the visitor in this places. I use the
marketing communication tools. This tools evaluating the large number of the attraction. This is
define the process of the learning in the organization. I develop the many academic sources and
increasing the company sales. I also create the best product of the hospitality sector.
1.3 factors affecting consumer motivation and demand
The factor define the consumer decision process, tourist motivation and determinants,
model of the consumer behavior, types of the buyer behavior, value chain management,
customer value and satisfaction. Types of the buyer behavior determine the many behavior
related to the visitor attraction and create the visiting place. The value chain also define the
visitor attraction process and create the relationship between the visitor and customers. This
process determine the information of the visiting place, strategies of the pricing, structure of the
environment and create the model of the visiting place.
The important factor of the travel and tourism that create the new packages in
the marketing. The factor determine the primary and secondary factor to effecting the
marketing places in the travel and tourism. Factor also effecting the motivational visitor
will be perspective the purpose of the visiting dimension places.
Tourist motivation factor: There are four factor that affect on consumer demand and
their motivation are as follows:
 Cultural: It is the set of particular behavior, value and wants, which buyers
learned and trained from their relatives as well as family members. This factor
includes religion and social class.
 Social: the formation of Egypt and morocco holiday prepacked upon various
family such as social class. It is also influences the buyers demand.
 Personal: The examples of this factor , there some individuals have different and
unsparing life style. They have some power to select specific products. Thomas
Cook should aware the given aspects while preparing as well as designing
holidays services.
 Psychological: It is a best way of individual thinking. Customer demands is also
impacted by the motivation factor.

Customer value and their satisfaction is very essential to develop customer needs and
wants. Maslow's Hirearchy theory is needed to profit customer satisfaction. According to
this theory give self actualization, esteem needs, love or belonging, safety and
physiological need. Those are provide visitor satisfaction from the Egypt and other
place.
Types of buyer behavior: There are four kinds of customer behavior in a travel and
tourism industry are as follows:
Impulse purchases: In this type customer stands and checkout the product quality and
creative services. It is a essential that define visitor need related to product and
services.
Routine purchases: Under this kind that consumer are used to buying every day,weak
and Monthly. This types is very essential to develop visitor attraction.
Limited decision making: There are different visitor which are want best quality product
and services according to their need and wants.
Extensive decision making: According to this type define the visitor basic needs and
wants and also define their attraction related to product and effective services.
1.4principles of market segmentation
The principal of the market segmentation determine the many segmentation related to the
visiting place. This segmentation also determine the many process of the market. This
segmentation including the demographic, behavioral, and geographic segmentation.
Demographic segmentation create the visitor taste of the visiting place it also define the income
group[ of the visitor(Gertner ., 2011). Segmentation create the many product of the market.
Travel and tourism company create the demographic segmentation. This segmentation provide i
the best market place and product. Principal of the segmentation create the many process
including the targeting and positioning. This is the main principal of the segmentation to create
the target market and developing the position of the market. The target visitor create the many
process and develop the organization goals and objectives. This principal provide the multi pal
travel and tourism sector. This tourism crate the many facility of the travel agencies in the
organization.
Market segmentation determine the many places involving the customer income group
and their personality in this factor. This is provide the many services and best product and it is

very important to identify the different product and services. The Thomas cook provide the
visitor tour and create the many techniques. The purpose of the visiting tour with the customer
will be segmented on the demographic and behavioral. This is create the income group and there
personality related to the visiting places.
D2 Responsibility
This is define the responsibility to the visitor and company manager. The Thomas cook
company provide the many responsibility regarding to the visitor attraction. This is define the
responsibility to the hotel facility. This facility including the healthy food, healthy environment
and core product. This is also provide the needs and wants of the visitor.
TASK 2
2.1 Importance of strategic marketing planning
Marketing environment is a platform where all factors related with the business operation
interact with each other. It includes number of external elements which affect the activities of
business in various ways. Thomas cook provides various travel based services to number of
people across the globe. Any changes takes place affect the enterprise to changes its approach.
Changes influence the company to do necessary changes according to the changes takes place in
the marketing environment. Before developing a new product or service it has to consider all
the factors exist in the market. The decision of the visitors get affected by various factors like
family and social issues so in order to make effective products or serve effective services to the
product it has to study the different needs and wants of the customers and also the factors that
prevail in the market. In order to make cordial relation with the society and its members the
enterprise has to take the decisions according to the factors exist in the society(Hays and et.al .,
2013). Thomas cook considered mainly two type of environment to make the policies or
decisions related with the business. These marketing environment include the following:
 Macro environment: It includes political, social and any external environment which
affect the company policy on a large basis.
 Micro environment: It includes suppliers, customers , market intermediaries which affect
the policies of the company at a small basis.

Egypt is the best places of the visiting because this is a beautiful places. The manager of the
company create the tour in 2018 in the Egypt. This is determine the impact on the environment
like internal and external. The manager plan this situation and reducing the many uncertainty of
the environment. in the travel and tourism.
The important of the strategy marketing planing determine the many strategy to develop
the seven days tour in the visiting places. The Egypt is the best places purpose of the visiting in
the two places. This is also very important in the micro and macro environment and create the
many factor of the marketing. This is very important to develop the best accommodation
facility , food facility in the Egypt and morocco.
Concept of product like cycle : This is a very essential concept in marketing of travel and
tourism. It also definer the innovative product which is attract visitor. This concept have for
stages like development ,introduction, growth and maturity phase. Those way are define
innovative ideas and creative services related to product development.
Boston Matrix: IT is very important to analysis products and services. Related to this matrix
where products are different categories in various areas.
 Market share: Thomas Cook set the holiday pack edge in Egypt and Morocco. Company
should take low and high market share related to product demand.
 Growth: This way define the hoe many visitor are interested for this trip in the market
developing.
Macro environment: This environment is very important to identity visitor internal and external
needs with the assist of SWOT and PESTEL analysis. Under this factor include trends in gross
domestic products, employment, inflation, spending, fiscal and monetary policy. The company
arranged this trip to Egypt and Morocco for the various group of age.
Micro environment: This factor is very important because in this factor various stockholder
available like customers, public, marketing intermediaries, workers , supplier and their union etc.
this factor assist to company manager because it define the visitor needs and their wants. There
are various customers who belongs the group of age 17 to 26 year will bring to do the interpret
tours
M3 Communicate appropriate findings
Thomas cook company manager create the tour in the Egypt. The manger provide the many
information regarding the tour information. Information including the cost, product, places and

process of the visiting plan and also define the promotion mix techniques examples: general
advertising, direct responses, sales promotion and public relation. Examples of the visiting places
in the Egypt valley of the king, museum.
2.2Impacts of tourism on visitor attractions
Impact on the visitor attraction define the positive and negative impact. The positive
impact create the market research and market segmentation. The travel and tourism manager
create the many importance related to the market information marketing research process. This
process create the many process in the tourism factor. Process determine the information of the
visiting place and also evaluating the demand forecasting. The demand of the product create the
best product and best market. Tourism sector provide the many services in this sector. The
services is define the food, accommodation services(Huang and et. al., 2013). the positive
impact of the tourism sector including the environment and facility. The negative impact create
the marketing process in this company.
Marketing information and marketing research define the importance of the managers in
the travel and tourism and create the many information related to the market information. This is
create the seven day tour in the Egypt and develop the many market information. The manager of
the company gathering the many information relayed to the work environment.
Marker of travel and tourism is very important to identity need and wants of the visitor. It
also define the market share as well as marker information. This is a best way that create
different trends and marketing research process. Problem definition is first step which can
identify market problems and customer needs. The next is development approach which define
Egypt and Morocco visitor place structure. Design formulation specify framework of marketing
research. The other step is very essential that define the trip related to visitor attraction.

This table show the company position like 7.5 million person were employed in the travel and
tourism industry. Diversity in the tourism industry and hospitality is enhanced through mission
and vision that promote equal employment opportunities.
D1 critical reflection
The manager deceit the visiting though the Egypt. Manager plan the many segmentation
of the market and develop the best market to the visiting places in the organization. This is define
the personal attraction related to their income group and their age. This place is very beautiful
for the every age of the visitor.
2.3 Influence of marketing on society.
Marketing of the Thomas cook helps the customers to select the suitable plan according
to them. It provide positive impact on the society and some of various important points are as
follows:
Help in creating job opportunities: If Thomas cook do their marketing well then it will
to influence the customers. They do marketing regarding Morocco and Egypt. It also helps in
creating the job also it will help to reduce the unemployment.
Create awareness: If marketing id done by the Thomas cook properly then it helps to
create awareness about the package of travels among the customers. They will get aware about
that which brand it more effective and suitable for them. Morocco and Egypt can also improve it
by conduct proper marketing(Hudson and Thal , 2013).
There are also some negative impact of the marketing which are described as below:

 If marketing of the Thomas cook is very effective but the prices are very high of their
product and services then customers cannot go for this company if they get effective
services at the reasonable price from other brand.
 If the travel and tourism is raise in Morocco and Egypt then it may affect the health of the
people who are residing over there.
D2 Responsibility
This is define the many responsibility of the marketing on society. Thomas cook
company is the big company in the united kingdom. The impact on the marketing is very
difficult situation in the tourism places. Manager develop the many strategies of the marketing
mix and informing the visitor.
The influenced of the marketing and society influencing the social responsibility ethics,
rules and regulation of the government and lea gel consideration. The Tomas cook operate the
seven days tour in the Morocco and Egypt. Government rules related to the tax and their policies
in this places.
TASK 3
3.1 Issues in the elements of the marketing mix
There are various issues in the elements of marketing mix. Elements like product, place
price and promotion and every element has their own advantages and disadvantages. It varies
according to the company and every element is useful for Thomas cook. There are also some
issues regarding this which are described as follows:
Product: It is that which is offered by the Thomas cook to their customers or buyers.
Regarding the product there is also some issues which is faced by the Thomas cook. If they
develop any new product for their buyers then they need to do various activities which will help
in the development of the product(Park and Oh ., 2012). They also need to use some elements
for this purpose such as:
 Generation of idea
 Screening
 Evaluation
 Development

 Commercialization
These all the elements are apply on the tour package of Thomas cook( Xiang and et.al.,
2015). Other issue which is faced by Thomas cook is related to the product life cycle. It is very
effective method and it also consists various stages such as:
 Introduction stage
 Growth stage
 Maturity stage
 Decline stage
Perfect example for this is if Thomas cook start cab service and it is free for the
customers then it is on the maturity stage.
Price: It means how much they charge from their customers for the product. The issue
which is related to the price is that which type of style they use to decide the price of their
product. They use various types of pricing style such as geographical pricing. Geographical
pricing means they decide the price according to the location of the country(Park and Oh .,
2012).
Place: In this issue is related with the place that how much the length of the market and
how customer get the products and services. Thomas cook also use the website so that customers
can book their bookings.
M1 strategies
Strategies develop the visitor attraction and conducting the many many products in the
travel and tourism. This is create the price, places and promotion in the travel agencies. The
Thomas cook manager dacite the tour of the visiting places.
This is define the best product in the travel and tourism place and develop the best price
of the product. There are many issue related to the company manager including the product,
price, places and promotion. The product create the best product in the hotel facility like
accommodation, food and services. The manager of the Thomas cook company operate the tour
of the seven days for the Egypt and Morocco and create the best price strategical.
3.2 Importance of service sector mix elements to the travel and tourism sector
Service sector is very wide area and it is directly connected with the customers. There are
various elements which is related to it used by the Thomas cook so that they communicate

customers about their brand. Services which is provided by Thomas cook is intangible and
heterogeneous. Service sector mix consists seven P's which are as below:
 Product
 Place
 Pricing
 Promotion
 People
 Process
 Physical evidence
Travel marketing is also related with the service marketing and that is very unique for
product which is related to travel and tourism(Xiang and Pan ., 2011). Customer can also go to
that place where product is located. Process of products and services must be standardised and
customized so that it can be altered according to the needs and wants of the customers. If they
fulfil the demand of their customer then they provide proper satisfaction to their customer that
will also help in enhance their profits and reputation in the market. It is also necessary to
maintain the balance between supply and demand.
Service sector mix is not only related with the performance of the organisation but also
the loyalty of their brand. It is possible if they provide better services to their customers. It also
helps to create awareness of brand so that customer can choose it properly and they can also
evaluate various brands before the purchasing of package for their travel( Xiang and et.al., 2015).
M2 Techniques
Company manager apply the many techniques including the marketing mix. This
techniques attracting the visitor attraction because this techniques provide the needs and wands
of the visitor.
This are very important to develop the marketing mix in the travel and tourism factor.
The manager create the core product and decide the best price strategy and promoting the
characteristic and nature off the places. The manager of the company decide and plan the best
tour in the Egypt . Plan related to the best product, and best price strategy and best promotion.

3.3 Concept of the total tourism product to an individual tourism business or tourist
destination
Tourism is a single industry but it is a combination of many industries includes hotels,
airlines and travel agencies. All these industries provide a different product or service and the
total experience of visitor called travel or tourism experience(Thakran and Verma.,, 2013).
Tourism product is a combination or bundle of services to satisfy the needs and wants of the
visitors or customers. The combination of services include physical objects, services,places,
ideas or can be anything. Usually it is a product offer to the visitors to satisfy his needs. Tourism
experience include all the things or products or services which which are consumed or
experienced by the visitor. A tourism product can be that which succeed in attracting and
consumption to large number of people. The products used or purchased by the visitors during
the trip are products. Total experience of the visitor during the trip is called tourism product. The
tourism product not only include the attraction or accommodation but this is more than that. This
include the experience of the visitor or the bundle of products or services which the visitor
consume during the trip. Tourism product include all the basic plus luxury goods or services.
So tourism is not only a mere bundle of services but it includes all the experience or place
include people at a particular time. The basic product of tourism include the experience or one
can say that specific experience which one can not consume at home. In this the tourist or
visitors buy the experiences different from the daily life(Saraniemi and Kylänen ., 2011).
D2 Responsibility
This is define the many responsibility of the manager in the organising the tour. This is
create the responsibility of the marketing mix techniques and develop the best product, best
environment.
Marketing mix is very important in the travel and tourism and develop the many
promotion techniques. The Thomas cook company create and operate the seven days tour in the
two indention. Manager provide the many information related to the tour by the sales promotion,
general advertisement and marketing strategy.

TASK 4
4.1Covered in Poster

Promotion is an essential marketing tools and techniques of marketing mix. It includes all
the aspects of goods and its publicity. Thomas Cook, sale promotion assist them in making tour
promotion. Company maintain the customer relation with the help of promotion. Advertising and
sales plays a vital roles in publicity the products foe tours of the company. It can be complete
through different factors as well as sources like social media, online marketing, print media etc.
It help in create cognisance related to Egypt and Morocco by using different channel of
marketing.
M1 Strategies
This is define the many strategies in the tourism places and create the role of the
promotion mix including the sales promotion of the product and general advertisement of the
places information.
M3 Communicated appropriate finding
This is create the communicate techniques of the promotion. The manager provide the
appropriate finding related the Egypt museum and taking the best places environment. The
manager of the company develop the many finding related to the work places.
This is define the role of the promotion mix in the travel and tourism factor. This nature
determine the public relation ,selling, internet and online promotion, communication channels.
The manager of the Tomas cook company plan the seven days tour in the Egypt and taking the
best promotion strategy to informing the visitor attraction. The visitor attraction also create the
best environment and best product. The company provide the many facility regarding to the
visiting places in the Morocco.

4.2 Covered in Poster
D2 Responsibility
Responsibility develop the manager services related to the visiting places. This is define
the company product and places. To provide the best environment, accommodation facility,
healthy food and park facility.
D3 Emonstrate convergent
Thomas cook company dacite tour in the 2018 the manager of the firm describe
the degree to measure the construct of the places and validity of the construct.
Travel and tourism company develop the seven days plan in the Egypt and
Morocco and create the best product and accommodation facility in the tourism places.
The Thomas cook company provide the many facility regarding the transportation
facility, food facility and promotion to provide the information.
Conclusion
From the above information it can be concluded that travel and tourism industry plays
and important role in increasing the growth of the economy earning foreign exchange. More
focus is given on this industry because of this is one of the emerging industry. It is described in
the report that travel industry is not a single industry it is a mix of various industries. It is a mix
of hotel, accommodation and many other industries included in this. By studying the above
information one can say that tourism is a total experience which visitor gain during the trip.
Manager should study all the factors exist in the marketing environment before making the final
product.

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