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Marketing in travel and tourism - Assignment Sample

   

Added on  2020-01-07

30 Pages6142 Words187 Views
MARKETING IN TRAVELAND TOURISM

Table of ContentsINTRODUCTION...........................................................................................................................31.1 Core concepts of marketing for the travel and tourism sector..........................................31.2Importance of different visitor attractions.........................................................................41.3factors affecting consumer motivation and demand..........................................................41.4principles of market segmentation.....................................................................................42.1 Importance of strategic marketing planning ....................................................................52.2impacts of tourism on visitor attractions...........................................................................52.3 Influence of marketing on society....................................................................................63.1 Issues in the elements of the marketing mix....................................................................63.2 Importance of service sector mix elements to the travel and tourism sector....................73.3 Concept of the total tourism product to an individual tourism business or touristdestination...............................................................................................................................84.1integrated nature and role of the promotional mix............................................................94.2integrated promotional campaign for a travel and tourism business or destination..........9Conclusion.......................................................................................................................................9REFERENCES..............................................................................................................................11

INTRODUCTIONThis report contain all the basic information related with the travel and tourism sector.How the managers of the tourism industry can make the different tourism products withconsidering all the elements prevail in the market. Before making or serving effective productsto the visitors the marketer should well study about the different needs and wants of thecustomer. Tourism product is well defined in the report. Thomas cook company provide theTourism is the overall experience or product consume by the visitor(Buhalis and Foerste ., 2015).Managers can make more relevant products by collecting relevant information about needs andwants of the customers. Relevant information related with the marketing mix of the tourismindustry is detailed under this report. How different promotional programme made by themanagers of the tourism sectors affect the numb er of visitors or increase the traffic of customers.TASK 11.1 Core concepts of marketing for the travel and tourism sectorThere are various concepts and principles of marketing. It consider with marketingactivities of the organisation. Marketing principles plays an important role in success of anybusiness organisation. Marketing is essential feature in travel and tourism sector, because it helpsin extension of these tourism industries. Thomas Cook is also a successful organisation of traveland tourism, it deals with international and domestic both kinds of customers. Marketingprinciples are consider with marketing mix, there are four elements in marketing mix such as –product, promotion, place and price. These elements are helpful in generating ideas and thoughtsin order to achieve organisational goals and objectives( Garín-Muñoz and Pérez-Amaral .,2011).In travel and tourism industries, marketing mix is helpful to attracting customers andclients. These kind of industries helps to develop the marketing share of a company and itsmarketing growth as well. It is helpful in order to increasing a wide range of customers in orderto providing them attractive offers and packages. Along with this, these parties organise marketing orientation programs so as they caneasily know the customers choices and demands accordingly. Principles of marketing givessuggestions to follow marketing orientation approaches so as managers of Thomas cook caneasily produces that kind of produces by which they can easily fulfils the needs and wants of

their customers. But these principles are affected by two factors – macro environmental factorsand micro environmental factors. The core concept define the best product in the travel and tourism. This concept includingthe marketing concept and orientation, customers needs and their wants etc. the Thomas cookcompany create the tour and develop the visitor attraction. The company manager desist thevisiting places including the Egypt and morocco in the united kingdom. Company manager applymany techniques of the promotion the visitor to create the tour facility. The Tomas companyoperate in traveling industry in the UK. The company create the many culture packages forvisiting the seven days to the different places including the Egypt and morocco. The managerunderstand the treads and culture of the visitor and utilize the positive impact. The seven dayspackages will be for visit to the two places inclusive of morocco and Egypt. The package will beinclusive the transportation, accommodation, and many facility including the lunch, dinner andbreakfast etc.M2:TechniquesThere are many methods of attracting the visitor in this places it create the promotion andpersonal selling. This techniques create the design of the structure and develop the large numberof the visitor. The hospitality sector is the most important sector including the hotels, restaurantsetc. Thomas cook company provide the many visiting places like Egypt and morocco. Thisplaces environment is very health and size of the places attracting the visitor.

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