Marketing in Travel and Tourism

This document discusses the nature and role of the promotion mix in the travel and tourism industry. It explores how advertisement, public relations, and sales promotion contribute to attracting customers. The document also highlights the use of various communication channels for promotion.

Marketing in Travel and Tourism
(TASK 4)
INTRODUCTION
Marketing is regarding identifying and anticipating the needs and wants of a
potential market of buyers. Then fulfilling those requires in order to create
high profit. Travel and tourism industry must interpret demands of their
customers. From the same tourism is identified as a temporary motility of
visitor from one area to another in search of pleasure, leisure and different
kinds of business activities.
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Nature of promotion mix
Promotion is very essential tool of marketing. It consists many prospect of
product promotion. This tool and technique's help mentioned business
making a trip. Role and nature of promotional mix are as follows:
Support in sustaining public relation: Communicational channel assist
Thomas cook in keeping customer’s relation. It can be complete campaign
for in cognizance of the journey, its slogans and logos.
Sales promotion and Advertisement: In this situation promotional mix also
play essential role in sales promotion as well as advertisement for company
tour. They include may sources such as social & print media marketing,
internal advertising. It supports business in generate awareness regarding
Morocco and Egypt tour buy using communicational channels.
Advertisement: It is a best technology
advancement which has brought transition in
promotion way. For example, resent scenario
businessman are using various platforms to scope
large buyers. Offering and service advertisement
is the effective way to pull the people attention.
Ads are printed at newspapers, magazines and
pamphlets are discharged by hospitality sector.
They also promote on the platform of social
media that is signing services details on twitter
and Facebook etc.
Public relation: It is peremptory for an enterprise
to sustain healthy and safety relation concept
with suppliers, buyers and trading partners to
merge maximum stream of person with economy
as well as services. Cited business has powerful
grip at place which has makes better relation with
different teams. Company promote their service
by get together with accommodations such as
villas, hotels and other apartments.
Role of the promotional mix
Promotion mix determine as the tools and techniques which is used
by the marketers. There is various communication channel which
support the company to advertisement their trip details.
Advertisement: This is defining as a best way which is used by
business to promote their service and goods. In this way Thomas
cook, communication channel supports them in devising a trip and
promotion with the assist of advertisement. They can sort their
promotion of any individual journey package and promote it
television, social networking sites and on site publicity.
Sales promotion: It is determining as the short us of promotional
activity. It is affect the buyers to purchase many products.
Mentioned business can follow this tool for their product promotion
with the support of premium gifts and discount offers.
Public relation: It is a best way to sustaining better relation with
public which is one of main and essential concern through which
business can generate goodwill. It supports to gather information
regarding the public thought and their activities of management.
This also assist, cited industry can easily get over with the buyer’s
complaints and public dislikes. From the above report it can be determined the
various marketing concept in the travel and tourism
industry. In this file there are many tools and
technique's such as marketing mix and communication
channel. This method supports business to attract large
number of the buyers in the holiday trip. Promotional
mix such as advertisement, public relation and
promotion with the help of print media, television,
newspapers and other.
CONCLUSION
Plan for promotional