Report on Marketing in Travel & Tourism

Added on - 28 May 2020

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Running head: MARKETING IN TRAVEL & TOURISMMarketing in Travel and TourismName of Student:Student ID:Name of University:Author’s Note:
1MARKETING IN TRAVEL & TOURISMTable of ContentsIntroduction:...............................................................................................................................34.1 Assessing the incorporated nature and role of promotional mix:........................................3Communication Channels..........................................................................................................4a. Advertising:........................................................................................................................4Objectives, methods and reach of Advertising......................................................................4b. Sales Promotion:................................................................................................................5c. Public Relations:.................................................................................................................5d. Direct Advertising:.............................................................................................................6e. Online Promotions..............................................................................................................6Nature and Role of Promotional Mix:....................................................................................7a. Helps in maintaining public relations:............................................................................7b. Adverting and Sales Promotion:....................................................................................7c. Monitoring and control:..................................................................................................7d. Budgetary consideration:...............................................................................................8f. Communication:..............................................................................................................9g. Personal Selling:.............................................................................................................9h. Point of Sale (POS):.....................................................................................................10Requirement of Promotional Mix:.......................................................................................10a. Sales Promotion:...........................................................................................................10
2MARKETING IN TRAVEL & TOURISMAims and Objectives............................................................................................................10Reasons for Growth of Sales Promotion..............................................................................11b. Public Relations:..........................................................................................................12c. Personal Selling:...........................................................................................................12d. Direct Advertising:.......................................................................................................124.2 Plan Promotional Campaign:.............................................................................................13a. Advertisements:................................................................................................................13b. Public Relations:..............................................................................................................14c. Media Planning.................................................................................................................14d. Evaluation and Limitation................................................................................................15Conclusion:..............................................................................................................................15References:...............................................................................................................................17
3MARKETING IN TRAVEL & TOURISMIntroduction:Marketing can be defined as a procedure where goods and services make a move fromthe concept factor to the customers taking in product, prices, promotion and place. Thisprocess takes into account positioning along with segmentation and targeting plays a majorrole in improving the strategies for promoting the services and the products as per theorganizational objectives. Travel and tourism generally refers to the planning of holidays andoffering of the accommodation and transportation facilities to the customers throughevaluating the obligations that persuades the outcome of the business of the organization(Andrews & Shimp, 2017).This report would take into account the integrated role of thepromotional mix and planning of an incorporated promotional campaign for Thomas Cooksummer 2018 holidays. Thomas Cook is one of the leading organizations in the sector oftravel and tourism that is in the habit of providing global or international standard productsand services to the customers inclusive of the value added services. This company possessnumber of tour operators that facilitates services in transportation across the globe.4.1 Assessing the incorporated nature and role of promotional mix:There exists an assorted activity that requires to be undertaken with respect to thepromotional mix regarding the product and the services. The activities like sales promotion,online promotion, direct marketing, integrated communication, advertising, public relationsand certain others has been laid down by the company for delivering their promotional mix inthe most systematic of ways (Ciriković, 2014). Promotional mix takes into consideration theprogression that assists the organizations in transforming the people into customers bymaking use of various methods through conventional along with online tools (Helm &Gritsch, 2014).
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