Marketing in Travel and Tourism
This assignment is about understanding the concepts and principles of marketing in the travel and tourism sector and using the promotional mix.
1 Pages750 Words221 Views
Added on 2023-03-29
About This Document
This document discusses the integrated nature and role of promotion mix in marketing for travel and tourism. It explains the various tools of promotion such as advertising, sales promotion, public relations, personal selling, and direct advertising. It also provides insights into the promotional plan and the importance of marketing in the success of the tourism industry.
Marketing in Travel and Tourism
This assignment is about understanding the concepts and principles of marketing in the travel and tourism sector and using the promotional mix.
Added on 2023-03-29
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