Marketing in Travel and Tourism

MARKETING IN TRAVEL AND
TOURISM
TASK 3

INTRODUCTION
Travel and tourism is a single industry but at the
same time it is a combination of many industries and
this understanding will helps the manufacturer in
providing better services to the visitors and influence
them for repurchase. Morocco and Egypt is a tourist
destination and Thomas cook group decided to take
number of visitors there and the manufacturer of the
services will only provide better services if he or she
better understand what is the total tourism product is.

3.1 The issues in the product, price and
place elements of marketing mix.
The marketing mix is the mixture which consist of
the product, price, place and promotion. The
elements of the marketing mix helps the business to
prepare the marketing strategies of the business
organisation. These elements helps the business to
reach the target individual and provide satisfactory
services. The various issues are faced by the
manager of Thomas Cook in the Morocco and
Egypt.