Marketing in Travel and Tourism: Concepts, Principles, and Strategies

Marketing in Travel and Tourism
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Contents
Introduction......................................................................................................................................4
LO1 Understand the concepts and principles of marketing in the travel and tourism sector..........5
1.1 Discuss the core concepts of marketing for the travel and tourism sector............................5
1.2 Assess the impact of the marketing environment on individual travel and tourism
businesses and tourist destinations..............................................................................................5
1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism
sector............................................................................................................................................6
1.4 Analyze the principles of market segmentation and its uses in marketing planning.............6
LO2 Understand the role of marketing as a management tool in travel and tourism......................8
2.1 Analyze the importance of strategic marketing planning for a selected travel and tourism
business or tourist destination......................................................................................................8
2.2 Discuss the relevance of marketing research and market information to managers in the
travel and tourism sector..............................................................................................................8
2.3 Assess the influence of marketing on society........................................................................9
LO3 Understand the role of the marketing mix in the travel and tourism sector..........................10
3.1 Discuss issues in the product, price and place elements of the marketing mix...................10
3.2 Assess the importance of service sector mix elements to the travel and tourism sector.....11
3.3 Apply the concept of the total tourism product to an individual tourism business or tourist
destination..................................................................................................................................11
LO4 Be able to use the promotional mix in travel and tourism.....................................................13
4.1 Assess the integrated nature and role of the promotional mix:...........................................13
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4.2 Plan and justify an integrated promotional campaign for a travel and tourism business or
destination:.................................................................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Introduction
Travel and tourism is not yet developed yet because there are lots of drawbacks in the industry.
The tourism industry is enhancing their business in a large area and many people are getting
employment in that like hotel businesses, guides, travel agencies, transporters, tour operators and
so on. And for managing all these things. Travel and tourism gives opportunities to learn new
things and understand about the culture and religions of new places and in this project we will
study about the marketing of travel and tourism sector which trends and technologies are
involving in this and how it is spreading all over the world and how much expenses are needed in
this.
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LO1 Understand the concepts and principles of marketing in the
travel and tourism sector
Introduction
Marketing means giving goods and services in the exchange of money and getting profit and if
are talking about the marketing concept in travel and tourism sector so it means a travel and
tourism marketing is satisfying their customer before, during and after the purchasing. This
includes the mutual understanding between the buyer and the seller and also fulfils the wants and
demands of the customer.
The management report provided below is presented by TUI Group of UK and its child company
First Choice. This will help the reader to gain the insights on the marketing activities that are
conducted in the travel and tourism sector.
1.1 Discuss the core concepts of marketing for the travel and tourism sector
It is discussed above that fulfilling the needs and demands of the customer and giving them a
satisfactory service is the core concept of the marketing and with this make good relationships
and mutual understandings with more and more customers for the business that will be beneficial
for the future. This also helps in any competitive market if there are lots of customers so it can
make more efficiency to stay them here only and promote the business as more (Mouthinho et.
al., 2018). The future of travel and tourism industry is all based upon the trends and technologies
how wide the business is how they promote it or get the reviews of the customers and get
feedback from them and know about the interest of the customer's interest and then apply on it.
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