Marketing In Travel And Tourism

Marketing in Travel and Tourism

COVERED CONTENTS
• Introduction
• Issues in marketing mix
• Importance of service sector mix elements
• Concept of total tourism product
• Conclusion
• References

Introduction
Tourism is a very largest organization expanded across
national boundaries for serving various tourist groups. In
fact they adopt various methods of promoting products at
international level by considering taste and preferences of
various customers.

Issues in marketing mix
Barriers in merchandising mix are mentioned below :-
 Ethical issues
 Research problems.
 Issues in distributing channels.