This presentation discusses the marketing mix elements of product, price, and place in the context of Thomas Cook's summer 2018 holidays to Morocco and Egypt. It also explores the importance of service sector mix elements to the travel sector and the concept of total tourism product to an individual tourism business.

Analyze marketing mix elements in Thomas Cook's summer 2018 holidays to Morocco and Egypt, emphasizing service sector and total tourism product.

Issues in product, price and place elements of marketing mix in Thomas Cook's summer 2018 holidays to Morocco and Egypt

Marketing in Travel and Tourism

This presentation provides an overview of marketing in the travel and tourism industry. It discusses the elements of the marketing mix, the importance of service sector mix, and the concept of travel and tourism products. The presentation also includes references for further reading.

PowerPoint Presentation

This presentation is based on marketing in travel and tourism industry, focusing on a tour to Morocco and Egypt by Thomas Cook group. It discusses the marketing mix elements for the tour, the importance of service sector marketing mix, and the concept of total tourism.

Leadership Management

Marketing In travel and Tourism

Political Science

Marketing in Travel & Tourism Sector- Thomas Cook

Solution

This presentation discusses the issues related to price, product, and place elements in the marketing mix in the travel and tourism industry. It focuses on Thomas Cook's plan to launch summer packages to Egypt and Morocco and the factors they need to consider in their marketing mix.

Issues related to price, product and place elements in marketing mix

P(55) Marketing in Travel and Tourism

This presentation discusses the issues faced by Thomas Cook in the marketing mix elements of product, price, and place while launching its summer holidays trip in Morocco and Egypt. It explores the challenges in decision-making regarding affordable services, attractiveness of destinations, and accommodation. It also highlights the significance of service sector mix elements in the travel industry and the concept of total tourism product.

Marketing in Travel and Tourism

End of preview

Marketing in Travel and Tourism

Marketing In travel and Tourism

Marketing in Travel & Tourism Sector- Thomas Cook

Issues related to price, product and place elements in marketing mix

P(55) Marketing in Travel and Tourism

Issues in Marketing Mix Elements in Travel and Tourism

Marketing in Travel and Tourism

End of preview

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Marketing In travel and Tourismlg...

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Marketing in Travel and Tourism

Marketing In travel and Tourism

Marketing in Travel & Tourism Sector- Thomas Cook

Issues related to price, product and place elements in marketing mix

P(55) Marketing in Travel and Tourism

Issues in Marketing Mix Elements in Travel and Tourism