Issues in Marketing Mix Elements in Travel and Tourism

Marketing in Trave
l and Tourism
TASK 3

Travel and tourism

3.1 Issues in marketing mix elements
• According to the scenario Thomas Cook is planning to
launch its campaign in Morocco and Egypt. Product, price,
place are the important element of marketing mix which should
be considered while launching any product or service.
• Every element of marketing mix have some advantages and
disadvantages which varies from one organisation to another.
Thomas cook can face various issues in these elements while
launching its summer holidays trip of 2018 in Morocco and
Egypt. Some issues are as follows

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Product: It is a service which is provided by any firm to its
consumers. Services given by the Thomas cook are non-physical
which will make service users to think twice about it.
•Organisation will face issue in making decision regarding it
services which should be affordable to all people.
• Travel company need to consider services in terms of
attractiveness, destination affluence and accommodation issue
which may cause difficulties in management.