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Marketing in Travel and Tourism "Thomas Cook Group"

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Added on  2020-06-04

Marketing in Travel and Tourism "Thomas Cook Group"

   Added on 2020-06-04

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Marketing in Travel andTourism
Marketing in Travel and Tourism "Thomas Cook Group"_1
TABLE OF CONTENT
Marketing in Travel and Tourism "Thomas Cook Group"_2
INTRODUCTIONTravel and tourism is one of the most flourishing industry of the economy. It iscontributing to GDP with around 10 percent of total GDP (Sigala, Christou and Gretzel, 2012).Additionally, it is considered as largest growing section in comparison to auto – mobile, health,or any financial sector. Furthermore, it is also contributing in generation of employment byoffering large number of jobs to the people in UK. Present report is settled on the marketingactivities of travel & tourism of Thomas Cook group. In this project, the core idea of marketingfor the travel & tourism sector is explained. Additionally, it describes the market segmentationprinciple and its usage in making market strategies by the organisation.TASK 11.1 Core concepts of marketing for the travel and tourism sectorMain reason behind concentrating the integral concepts of marketing is that it aids inknowing the requirements and demands of the consumers and providing them products andservices as per that. Some of the key concepts of marketing are described below:Needs, demands and wants : This aspect implies that demands, needs and wants differsfrom consumer to consumer. It is essential for Thomas Cook to realise the requirementsand the basic needs of their travellers so that they can deliver them services according tothat. By this way they can stay on competitive and prospering. Different requirements ofconsumers are safety, esteem, physiological, social and self-actualization (Xiang,Magnini and Fesenmaier, 2015). Physiological needs refers to the fundamental needs ofindividual regarding food, clothing and shelter. Coming to the safety needs, it isassociated with job and security of health. By concentrating on this prospect, ThomasCook should provide safety and security to the tourist at the time of travelling. On theother hand, social requirements refers to the need of sense of belonging, friendlyrelationship and family. And esteem needs is connected to the requirement of achievingrespect and regard from others. Thus, Thomas Cook should offer attractive tour packageshaving all of these features along with that so that large number users gets attractedtowards their products and services.Customer value and satisfaction : According to this prospect, venture insures that theirconsumers receives value and satisfaction regarding costing of goods and services paid1
Marketing in Travel and Tourism "Thomas Cook Group"_3

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