TABLE OF CONTENTS •Introduction •Marketing Mix •Importance of service sector mix elements •Concept of total tourism product •References i
Introduction Product, price, place promotion are the main elemets of markleting mix. These concept help Thomas cook in makingbetter business strategy for their business operations. 1
Marketing Mix Marketing mix basically includes four elements: Product:It refers to the products offered by Thomas cook to satisfy the needs and wants of customers. Price:It is the monetary amount charged by the firm in exchange of its product or service. 3
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Cont.... Place: It includes the location of firm's office or the place where company sell its product Promotion:It includes all tools and techniques used by the firm to give information to large number of its customers about the firm and its products.
Importance of service sector mix elements Service sector mix refers to mixture of different elements that a Thomas cook uses to develop and communicate with the customers. People Packaging Partnership 4
Concept of total tourism product Total tourism product refers to as mixture of various services that Thomas cook provides so as to enhance the experience of the customer. Totallevelreferstothoseservicesinwhichcompany provides every thing from start to end of the journey to the travellers. 5
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REFERENCES Crooks, V .A. And et. al., 2011. Promoting medical tourism to India: Messages, images, and the marketing of international patient travel.Social Science & Medicine.72(5). pp.726-732. Dibb, S., Simkin, L., Pride, W. M. and Ferrell, O. C., 2012. Marketing:Concepts and strategies(p. 850). Houghton Mifflin.