P(54) Marketing in Travel and Tourism

TASK 3
PRESENTATION

DISCUSS ISSUES IN THE PRODUCT, PRICE AND PLACE
ELEMENTS OF THE MARKETING MIX WITH REFERENCE
TO THOMAS COOK’S SUMMER 2018 HOLIDAYS TO
MOROCCO AND EGYPT
• Marketing mix is the framework of key factors based on
which the marketing of the organization is carried out
• Marketing mix is based on three Ps which include product,
price and place as factors
• The product factor focuses on the good and services offered
by the company including the tools of variety, design, brand
name, packaging, services, and quality

DISCUSS ISSUES IN THE PRODUCT, PRICE AND PLACE
ELEMENTS OF THE MARKETING MIX WITH REFERENCE
TO THOMAS COOK’S SUMMER 2018 HOLIDAYS TO
MOROCCO AND EGYPT (CONTD..)
• The second P is Price, which focus on the amount paid by consumers when
purchasing the product or the service offered by the company and the tools
of implementation includes credit terms, list price, discounts, allowance
and payment period
• The third P is Place or distribution, which controls the variables related to
activities and strategies that enable the product to become available for
consumer usage
• the last P is concerned with Promotion, where the strategies help in
enhancing communication of the product’s service features and benefits