3.1 Issues in the product, price and place components of marketing mix In the organization named Thomas cook corporation issue related to the product, price, place are as under- •Product issue •Price issue •Place issue •Promotion issue
Continue... •Product issue- Thomas cook is going to provide various kinds of product and services like hotels, flights, insurance, visa and passport. There are following issue- •Lost vision •Different languages •Customer classification
Continue... •PRICEISSUE- The prices of services creates the issue for the corporation because it unable to select proper pricing strategy for satisfying the needs and desires of the customers. There are following two kind of price strategies that are •Price penetration: When the company keep the price lower than the competitors so that they can attract large customers and generate large sales. •Price skimming: When the organisation increase their price of the product because they are offering premium and high quality products than their competitors.
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CONTINUE... Place Issue- Place refers to the location where firm is going to operate its business or sale its product and services. Thomas cook group faced the following issues regarding place- •Various location •Targeting to the customer
3.2 Importance of service sector element in marketing mix Services are the major and effective input for all commercial activities of the business enterprise. . The significance of service mix with reference of cited venture are as follows- Sales and distribution: Feedback Improves Service: Multiple Touch points: Creates friendly environment
3.3 Concept of total tourism product to an individual tourism product Total tourism product means the integration of all services given by the corporation which are carried out by the travel and tourism. In other word it can be said that tourism product is the total experience of the visitors. Tourism product is a group of components or elements brought together in the bundle to satisfy the needs of customers.
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Continue... In the context of Thomas cook, it provides various kinds of products and services to its customer like accommodation, flights, gift card, insurance etc. Following are major three elements considered by the Thomas cook group in terms of total product tourism- Facilities- Attractiveness- Destination-
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