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MARKETING IN TRAVEL AND TOURISM

   

Added on  2023-03-29

10 Pages498 Words277 ViewsType: 277
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ROLE OF MARKETING MIX
IN REGARDS TO TRAVEL
AND TOURISM
TASK 3
MARKETING IN TRAVEL AND TOURISM_1

3.1 Issues in the product, price and
place components of marketing mix
In the organization named Thomas cook corporation issue related to
the product, price, place are as under-
• Product issue
• Price issue
• Place issue
• Promotion issue
MARKETING IN TRAVEL AND TOURISM_2

Continue...
• Product issue- Thomas cook is going to
provide various kinds of product and services
like hotels, flights, insurance, visa and
passport. There are following issue-
• Lost vision
• Different languages
• Customer classification
MARKETING IN TRAVEL AND TOURISM_3

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