Marketing in Travel Tourism INTRODUCTION

Marketing in Travel
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Core concept of marketing for travel and tourism sector......................................................1
1.2 Impact of marketing environment on individual travel and tourism.....................................3
1.3 Factors affecting consumer motivation and demand in travel and tourism..........................3
1.4 Market segmentation and its value in marketing planning...................................................4
TASK 2............................................................................................................................................5
2.1 Importance of strategic marketing planning for Thomas cook.............................................5
2.2 Relevance of marketing research and market information to managers in tourism sector...6
2.3 Influence of marketing on society.........................................................................................6
TASK 3............................................................................................................................................7
3.1, 3.2 and 3.3............................................................................................................................7
TASK 4..........................................................................................................................................12
4.1 Integrated nature and role of promotional mix...................................................................12
4.2..............................................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is a very essential part of an organisation which help in promoting its products
and services in the market. It will assist in enhancing organisation's profitability and sales in
appropriate manner. There are various functions which help in analysing potential demand and
supply, customer’s needs and wants, develop new plans and strategies and promote various
products. Marketing is the function of identifying demands and needs of target customers and
fulfil their wants (Garín-Muñoz and Pérez-Amaral, 2011). A travel and tourism firm require to
evaluate new trends of market and demand and then serve their products and services in large
market. By evaluation and determination of level of product demand should be based on
marketing function. This report is based on Thomas cook who arrange summer vacation package
of 2018 to Morocco and Egypt. The major issue which occurs in this project are related to
marketing concepts, roles, techniques, tools, fundamental principle, marketing mix and
promotional mix. There are some other problems which are faced by marketing department of
firm in interpretation and preparation of strategies for promoting more products and services.
TASK 1
1.1 Core concept of marketing for travel and tourism sector
There are several marketing concepts which are implemented to the travel and tourism
sector. Marketing is the tool of activities, institutions and range of process that help in
communicating, delivery and exchange of goods or services to valuable clients, and satisfy their
needs and wants in effective manner. This includes various decisions which are taken by firm for
highlighting some issues of marketing which increase its sales and productivity (Goeldner and
Ritchie, 2012). It is important to know different types of concepts of marketing which assist in
understanding target customers who are interested in purchasing the respective products. This
includes desires of buyers, competitor’s strategies and functional coordination. There are various
core concepts of marketing which are related to travel and tourism are as under:
1