Integrated Marketing Communications of Coca-Cola

Running head: MARKETING
Integrated marketing communications of Coca-Cola
Name of the student:
Name of the university:
Author note:

1MARKETING
Table of contents
Background of the task...............................................................................................................2
Strategy statement......................................................................................................................2
Product’s brand positioning of Diet Coke..................................................................................3
Target audience..........................................................................................................................4
Opinions about the product........................................................................................................4
What is expected from the target audience and the necessary actions.......................................5
References..................................................................................................................................8

2MARKETING
Background of the task
Integrated marketing communication forms the basis on which the current assignment
is attempted. The main aim of this task is to promote the brand of Coca cola among the
clients and the customers. Systematic and rational approach in this direction is assistance
towards increasing the sales revenue and the profit margin (Luxton, Reid and Mavondo
2015). The assignment peeks into the means of social media marketing, which is beneficial in
terms of increasing the trafficking of the audience towards the brand. In this context, the
target audience is evaluated for assessing the rare values, which makes the brand stand out
from the others.
Strategy statement
Objective: To expand the customer base through the means of social media marketing
Scope: Coca cola achieves accolades and glory by emerging as one of the most valuable and
recognized brand with $1 billion annual revenue. The resources and capabilities of the
company are flexible, which is reflected from the production of non-alcoholic beverages like
Diet Coke, Fanta, and Sprite among others (Coca-cola.com.au 2019).
Competitive advantage: Provision of various flavoured beverages, at cheaper rates, assists
in catering to the preferences of the customers. This is a means for influencing the purchasing
power and decision of the customers (Coca-cola.com.au 2019).