Critical Reflection in Marketing - PDF

Running head: MARKETING
Marketing- Critical reflection of KADJAR launched by Renault
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1MARKETING
Table of contents
Concrete experience.........................................................................................................................2
Reflective observation.....................................................................................................................2
Abstract conceptualization...............................................................................................................3
Active experimentation....................................................................................................................3
References........................................................................................................................................4

2MARKETING
Critical reflection on Renault’s KADJAR (effective media relations as a part of the Public
relations)
Concrete experience
Renaults has achieved accolades and glory by enlivening the passion of the customers
towards adventure. Advertising the newly launched products has enhanced the brand image.
Typical example in this direction is the thrilling and adventurous KADJAR. The personnel abide
by certain techniques for reaching out to the customers for selling the cars. One of these
techniques is the creation of attractive hoardings or billboards, displaying the picture of
KADJAR along with its features (Renault.com.sg 2017).
Figure: Kadjar advertisement by Renaults
(Source: Renault.com.sg 2017)