Marketing Essentials

Marketing essentials

INTRODUCTION
ASDA was founded in 1965 at Leeds, West Yorkshire, England.
Its an retail industry with over 640 stores all around Britain. In 2016, the
total revenue earned was 21666 million pound.
President and CEO: Roger Burnley
Products: Grocery, general merchandise and financial services.
Marketing is the management process of buying and selling through
identifying customer's needs and satisfy them. For successful marketing
ASDA identify the needs wants and demands for customers satisfaction

Cont.
 Mission: to be Britain's best-value retailer
exceeding customer needs always.
 Vision: To make goods and services more
affordable for everyone.
 Values: respect for the individual, strive for
excellence and service to our customers.

Definitions of marketing by
different Authors
 Social process of creating and exchanging values to other
for obtaining needs and wants of individual and
organisation is called Marketing (Kotler and Armstrong,
2010).
 Marketing is a relationship between individual and
organisation for satisfy through creating and maintaining
mutual exchange (Baker, 1976).
 Marketing is the process of generating interest on
products and services to potential customers and clients
(Susan Ward).