Marketing Essentials for Tesco PLC

Unit 2 - Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing Mix for Tesco PLC....................................................................................................3
Marketing Plan.............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing can be explained as study or management of the exchange relationship with
the customers of the organization in order to improve the performance of business organization
in target market(Blut, Teller and Floh, 2018). Marketing process is considered as process of
identifying, satisfying and anticipating customer needs and require the meet the business
objectives more effectively. This is report is about Tesco Public Limited Company which was
established by Jack Cohan in Year 1919 at Hackney, London, United Kingdom. It is one of the
most famous and larger retail and grocery store in UK retail industry. There are total 6800 Tesco
stores around the world. This report will be explaining various tactics that can be used by a retail
sector organization to gain higher productivity in the market place. An effective marketing plan
also will be developed in the repot to promote product and services of Tesco PLC in target
market.
MAIN BODY
Marketing Mix for Tesco PLC
Marketing mix is considered as set of different actions and tactics that can be used by the
business organization like Tesco PLC in global market to promote their product and services.
Main element of the marketing mix can be explained as 7 P’s of marketing(Datta, Ailawadi and
Van Heerde, 2017). These elements of marketing mix are- Product, Price, Place, Promotion,
People, Process and Physical evidence of organization. Marketing mix can be explained as
process where the actual marketing of product starts. As per the perspective of the organization
marketing of the product starts with the development of product in the organization where all
these elements of marketing are considered by the organization for effective sales of company
product in target market.
Marketing mix elements Tesco ASDA
Product There are different products
are sell by Tesco PLC in their
retail store. Mainly products
that are soled by organization
are- food products, stationary,
ASDA offers quality retail
products and it has wide range
of products that are able to
fulfil needs of each
consumers. Its packaging and

make up kits, electronics
equipment, and some other
economical services are
provided by the company to
their customer in Tesco
Supermarket. Company can
improve packaging and
quality of the product to gain
higher attraction of customer
in global market. by
improving the range of
products company can provide
effective services to
customers.
designing are great that satisfy
consumers. This is different
form Tesco PLC.
Price The pricing policy that is used
by Tesco PLC is based on low
cost production. The company
vision of Tesco PLC is to
provide high quality products
to the customer at effective
low price. Through this
pricing strategy objective of
the organization is to attract
more people to buy their
products and services. By
more focusing on quality
standard company can
improve their sales in target
market.
ASDA implements
competitive pricing strategy it
ensure to offer goods to the
consumers as other
competitors are offering to
consumers. The strategy of the
Tesco is to provide products to
people at cheaper cost.
Place As per the current trends of
the market place there are two
It uses retail and wholesale
distribution channel to reach