Analyzing STP Analysis and Marketing Mix of McDonalds

Marketing
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Analyse the STP analysis of McDonalds.....................................................................................1
Examine the marketing mix focusing on the 4Ps of Next Plc.....................................................4
Assess the relationship marketing strategy with an emphasis on their current tactics................5
Provide recommendations on how Next Plc can develop its marketing strategy........................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing management is the organisational discipline that focuses on the practical
application of marketing orientation, tools and systems within the firm and business enterprise
and on the management of a company’s marketing resources and activities. Along with this
marketing management is the determination, planning, implementation and control programmes
designed to bring about expected exchanges with target markets for the aim of accomplishing
organisational goals. By including efficient marketing plans and strategies, the administration
can run its business in more amended form (Deepak and Jeyakumar, 2019). For the
accomplishment of this assessment McDonald is the establishment which is considered. It is an
American fast food company that was established in 1940 and is headquartered in California,
US. The written document will discuss about information about STP analysis and marketing mix
strategy. Moreover, it will describe about the relationship marketing strategy and
recommendations in reference to marketing strategies.
MAIN BODY
Analyse the STP analysis of McDonalds
STP STRATEGY
This technique and framework is one of the most famous strategic marketing tools that
used and implemented by the businesses for adequate purposes. It is an exceptional
representation of the ordinary alteration in focus from a commodity centric technique to a
consumer centred tool which assists business firm to develop identification that they are
infuriating to attain and how to place themselves for development and enlargement. STP refers
as segmentation, targeting and positioning. It is a three phase process which permits for the
development of a particular and actionable marketing plan. The key objective behind this activity
is to classify company’s consumers, target each segment team as per proclivity and demands as
well as make circumstance base change in enterprise’s brand and advertising strategies to remain
their desires and necessities (Hollensen, 2019). This technique is efficient and important as it
segments broader markets in to small categories, making it easy to expand particular tools for
reaching and involving specific target customers instead of having to utilisation a basic
marketing plan that would not be as interesting or as adequate.
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In McDonald, the management of the venture use this strategy in context of development
and the description of it is as under:
Market segmentation- It is an activity of classifying and categorising a marketplace into
different units of buyers that have diverse demands and requirements, behaviours and attributes
and that might demand separate goods and endorsement programmes and sessions, McDonald
largely make concentration on following market sections:
Demographic- It includes of segmentation of the market place in to units on the basis of
different alternatives like age, sex, earning, race, occupation, nationality and many more (Baden-
Fuller and Teece, 2019). A one might anticipate, demographic segmentation changeable is
among the most famous bases for classifying consumer teams and units. Also for sensible
reasons, there is often much more information accessible to assist with the demographic
segmentation activity. McDonalds provider their apprehension in following demographic
segmentation:
Age- It is one of the substitutes of demographic categorization is age. In context of
respective firm, to provide its commodities and offer advantages of its services, the firm
categorised its consumers in term of children, young adults and adults. For children, McDonald
provides a lot of goodies, toys, happy meals and many more to attract this younger segment
consumer and target audiences. Young people are the major source of income for any business,
let alone McDonalds. This market section may be having non-refundable income that are lower
than the standard, their useable patterns are far much more than old another market segments.
The adults are the third segment in context of target this section. McDonald pulled its, menu and
made its offering less in calories and healthy.
Income- In McDonalds, earning and profit is an essential aspect for organisation. This
factor determined that group is to be embattled (Al-Surmi, Cao and Duan, 2020). In the
inadequate improvement of particular venture, they centred and concentrated on the class but
slowly are starting financial system meals which get attention the lesser to central income group.
Geographic- The marketplace is classified as per the geographic criterion like nation, states,
regions, cities and many more. McDonalds focus on following segmentation. These are as below:
City- The management of specific venture is focused on making development in nation.
For example, in Asian marketplace, the establishment centre on popular and famous nations and
capital of state where they can attract a range of individual. They concentrate on visitors and
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