Marketing Management

Marketing Management

Marketing Management
 It is process that allows organization to have
maintain disciple.
 With an improved focus on marketing the
practical application of advertising and
promotional strategies can be taken into
account.
 It also allows to have proper allocation of
marketing resources and activities.

Market Segmentation
It is considered as a process that allows to divide
market on the basis of different elements. It is
necessary for management of Next PLC to design
segmentation strategy as per potential customers.
Management need to focus on key steps that are
classified as:
Identification of customer needs
Product features determination
Development of subgroups.

Contd...
It is significant for business firm to have effective
evalution of potential market. In the basis of this,
company has decided to focus on demographic
segmentation.
Factors consider in demographic segmentation:
Age
Race
Religion
Gender
Family and income level