Marketing Management: Strategy Formulation and Target Market Segmentation

MARKETING MANAGEMENT

Table of Contents
1. INTRODUCTION...................................................................................................................3
2. PHASE ONE............................................................................................................................4
Goal setting..................................................................................................................................4
2.1 Corporate Mission Statement............................................................................................4
2.2 New Target Market SMART Goals..................................................................................4
3. PHASE TWO...........................................................................................................................4
Situation review of current VAULT GAMES market.................................................................4
3.1 Description of the business...............................................................................................4
3.2 Current target markets and marketing strategies...............................................................5
3.3 SWOT analysis..................................................................................................................5
3.4 Competitive positioning analysis......................................................................................6
4. PHASE THREE.......................................................................................................................7
Strategy formulation and target market segmentation.................................................................7
4.1 Marketing Objectives for target market............................................................................7
4.2 3-Year Marketing Plan Mix .............................................................................................7
4.3 3-Year Marketing Plan Activity Schedule........................................................................9
5. PHASE FOUR.........................................................................................................................9
Resource allocation and monitoring............................................................................................9
5.1 3-year Budget projections.................................................................................................9
5.2 3-year cash-flow projections.............................................................................................9
5.3 Non-financial Resource Implications................................................................................9
5.4 Monitoring and Reviewing...............................................................................................9
6 Conclusions...............................................................................................................................9
7 Recommendations.....................................................................................................................9
REFERENCES..........................................................................................................................11

1. INTRODUCTION
Marketing management is considered to be an important part for development of business in
more significant way along with establishing appropriate level of understanding with needs of
customers. Management helps in improving the product and services in more significant
manner as per needs of consumers and expansion of techniques which is helping to have
proper reach out to potential customers (Kotler & et.al., 2017). The vault game is considered
to be the journey into history which have the immersion of experiences along with emotions
of different lives which is been different from their own. There is discovering of unfamiliar
feelings along with uncanny characters who are like uses ans yet to be unlike. In this report
there will be development of clears marketing plan to have clears level of understanding with
strategic planning and marketing decisions making process to have adequate and systemic
expansionism of business along with achieve mission and vision.
2. PHASE ONE
Goal setting
2.1 Corporate Mission Statement
The Vault game mission statement is to have the creation of safe, regulates entertainment
which is responsible for creating level of positive impacts on the society to have the
immersion of experiences along with emotions of different lives.
2.2 New Target Market SMART Goals
To increase the profit of company by analysis the current trend of online gaming develop the
responsible gaining which have the immersion of experiences with emotions of different lives.
3. PHASE TWO
Situation review of current VAULT GAMES market
3.1 Description of the business
The vault game is considered to be the journey into history which have the immersion of
experiences along with emotions of different lives which is been different from their own.
The business is being developed with partnership with ARC center of excellence for history
of emotion, the company is trying to bring the ideas among audience with form of with the
game Lam & et.al., (2017). The game is currently residing at the alpha stage having core level