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Development of the Marketing Plan for Increasing the Number of Members of QMusic

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Added on  2021-05-31

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PHASE ONE – GOAL SETTING 3 2.1 Mission Statements 3 2.2 Membership Marketing 3 3. PHASE TWO – SITUATION REVIEW OF QMUSIC MEMBERSHIP 4 3.1 Current membership aspect 4 3.2 SWOT Analysis 4 3.3 PESTLE 5 3.4 Competitive Positioning (Including Positioning Map) 6 3.5 Issues to Be Addressed 7 4. PHASE THREE – STRATEGY FORMULATION 7 4.2 Three Year Marketing Plan - Goals and Strategies (Positioning/Branding) 8 5.

Development of the Marketing Plan for Increasing the Number of Members of QMusic

   Added on 2021-05-31

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Marketing Plan QMusic
Development of the Marketing Plan for Increasing the Number of Members of QMusic_1
Executive Summary In the report, the marketing plan for increasing the number of members of QMusic isdeveloped. The goals for the marketing are established in order to develop the strategies andthe plan for the marketing. The goal of the marketing plan is to increase the number ofmembers. The objectives of the marketing are to encourage the students of university, highschools and TFE to become member of QMusic and spread the awareness about themembership and its benefits among the target population. In the marketing plan for 3 years ofQMusic, 6 P’s of the marketing mix are mentioned considering the objectives of themarketing. The implications of the non financial resources are mentioned in the reports.Apart from this, the monitoring and reviewing of the marketing plan is also discussed. Thebudget for the marketing is prepared considering all the expenses related to the marketing.The marketing plan will help in attracting higher number of students for membership.
Development of the Marketing Plan for Increasing the Number of Members of QMusic_2
Table of ContentsExecutive Summary...................................................................................................................1Introduction................................................................................................................................32. PHASE ONE – GOAL SETTING.........................................................................................32.1 Mission Statements...........................................................................................................32.2 Membership Marketing....................................................................................................33. PHASE TWO – SITUATION REVIEW OF QMUSIC MEMBERSHIP.............................43.1 Current membership aspect..............................................................................................43.2 SWOT Analysis................................................................................................................43.3 PESTLE............................................................................................................................53.4 Competitive Positioning (Including Positioning Map).....................................................63.5 Issues to Be Addressed.....................................................................................................74. PHASE THREE – STRATEGY FORMULATION..............................................................74.2 Three Year Marketing Plan - Goals and Strategies (Positioning/Branding)....................85. PHASE FOUR - RESOURCE ALLOCATION AND MONITORING................................95.1 Budget...............................................................................................................................95.2 Non-financial Resource Implications.............................................................................125.3 Monitoring and Reviewing.............................................................................................126. Conclusions..........................................................................................................................137. Recommendations................................................................................................................13References................................................................................................................................14
Development of the Marketing Plan for Increasing the Number of Members of QMusic_3
Introduction Qmusicis a Queensland's music industry development association that has been transformingthe music industry since the year 1995. According to the figures of Centre for Information onthe Media the market share of Qmusic is 12.95% on a daily basis[CITATION qmu18 \l1033 ]. This report presents the marketing plan for Qmusic for improving its membershipmarketing program. In this context the focus will be on important aspects such as situationanalysis, strategy formulation, resource allocation budges etc.[ CITATION Wil111 \l 16393 ]2. PHASE ONE – GOAL SETTING 2.1 Mission Statements The mission statements of this marketing plan are as follows:1. To increase the memberships of Qmusic.2. To assist the membership awareness campaign in South-East Queensland.3. To develop a marketing plan for Qmusic for $10,000 for 2018, $5,000 for 2019 and $5,000for 2020.2.2 Membership Marketing Marketing membership can be defined as the process of acquiring, upgrading along withrenewing an association or that organization is driven by the relationships [CITATIONsbi17 \l 1033 \m Gab17].GoalThe major goal for the membership marketing program is to increase the membership of the Qmusic by 50% in the next 6-9 moths.
Development of the Marketing Plan for Increasing the Number of Members of QMusic_4

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