Marketing Plan for Disrupt Sports Company

MARKETING MANAGEMENT
AND
DIGITAL COMMUNICATION

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Executive summary
Sports and its product’s market is becoming bigger and bigger day by day. This is making the
competition in the industry to go on the higher side. This report is going to illustrate the
marketing plan for Disrupt Sports Company that is designing sports equipment as per the
demand of the customers. The situational analysis in the report illustrates that external
environment is supporting the business however in terms of internal environment this firm
need to work on its capability to customise the product according to the user’s demand. The
report illustrate that this company should focus on customers that are of younger age and are
somehow associated with the sports. This company might face challenges related to lesser
brand awareness, distribution and intense marketing rivalry. The marketing mix for the
company illustrates that the product quality is high and the pricing strategy that this company
can adopt is competitive pricing. In order to carter promotions and place mix this firm can
utilise online technologies as a major tool. Return on investments and sales growth is the
some of the measures that can be applied for measuring the success of the firm.

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Content
s
INTRODUCTION....................................................................................................... 3
Situational analysis...................................................................................................... 3
Customer analysis....................................................................................................... 6
Problem statement....................................................................................................... 7
Objectives................................................................................................................. 7
Marketing mix strategy................................................................................................. 8
Campaign evaluation.................................................................................................... 9
Budget allocation........................................................................................................ 9
Conclusion.............................................................................................................. 10
References.............................................................................................................. 11

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INTRODUCTION
Sports industry is expanding at much faster rate and this is making it difficult for the
management to make sure that they have effective marketing strategies so as to project
themselves as better than others. This is also critical for managing the competitive advantage
over the rivals. This is critical for the management of skills and at the same time this is
essential for making sure that they have an effective plan for increasing brand awareness.
This is also essential for the management of brand image and creating a space for themselves.
In the time when marketing is done by different companies through different channels, it has
become critical for the management to make sure that they have sure that they identify all the
variables that may have impact on their marketing plan and they also need to have a specific
objectives and strategies that can help them in aligning their marketing plan with the
outcomes they aim to achieve. Disrupt Sports is a company that is providing sports items with
customisation facility (Disrupt Sports, 2019). Customers can customise its sports equipment
so as to feel more comfortable with their sports items. This report analyses the situational
analyses in terms of internal and external environment around the company that will have
impact on the marketing plan of this company. The marketing plan for the Disrupt sports has
been provided.
Situational analysis
It is essential to understand the situation of the market in order to make sure that company’s
marketing plan does not fail due to any external factors. In this regards the use of strategic
tools is very much effective. For external environment analysis, there can be use of PESTLE
analysis.
 Political: Governments within Australia have changed multiple times in the last five
years. This change has resulted in change in policies in different industries. Increasing
taxation on the sports items and the products that are customised will have impact on
the marketing of the sports items. Companies also have to customise their marketing
plan according to this dynamic political environment (Pitt, Thomas, Bestman,
Stoneham & Daube, 2016).
 Economic: The economy within the Australia is good but in the global recession
phase, it is getting affected by the economic environment all across the globe. There