How to Complete Assignment Marketing Strategy

Running head: MARKETING
Marketing
Name of student
Name of University
Author note

1
MARKETING
Cultural web analysis
The cultural web consists of certain components including the stories of the company,
i.e., Apollo Tires, symbols, power structure, organisational structure, control systems, rituals
and routines and the paradigm.
Stories: The organisation understands and explains itself by sharing the tagline “Go the
______________ Distance”, which represents the good quality tyres that are being sold for
allowing people to move a long distance without any hassle.
Rituals and Routines: The Company has accepted the automobile sector norms, rules,
regulations and practices and even prioritised on the Safety on Road and Safe driving policies
and laws to offer customers the best experience while driving along with convenience and
safety (Alexander, Murray and Thompson 2017).
Symbols: Apollo Tyres has represented the culture with the help of managing a diverse
cultural heritage and at the same time, created more scopes and opportunities for the people
to learn about the diverse cultural environment, thereby, explore the different dimensions.