Marketing Management - Mercedes Benz
Added on 2020-03-28
11 Pages3084 Words107 Views
Running Head: MARKETING MANAGEMENT 1Marketing Management NameDate
MARKETING MANAGEMENT2Executive SummaryEvery business organization requires a marketing plan for its effectiveness. Usually, the plan runs over a period such six months or one year among others. This paper is a marketing plan for Mercedes developed for its effective marketing of Mercedes Benz S Class Coupe ‘Night Edition’vehicle.The report analyses the organization's operation conducts SWOT analysis to unveil critical information necessary for the effective marketing analyses the mission and sets the marketing and the financial objectives. Besides, the paper discusses the action programs for achieving the objectives and also discusses the best way to implement and execute the plan. Thus, the paper is useful for Mercedes in planning, delivering and executing a marketing plan.
MARKETING MANAGEMENT3Table of ContentsThe Mercedes Benz S Class Coupe ‘Night Edition’.......................................................................4Steps involved in writing a marketing plan.....................................................................................4Positioning...................................................................................................................................4Objective......................................................................................................................................4Strategy........................................................................................................................................5Tactics/planning...........................................................................................................................5SWOT Analysis...............................................................................................................................5Strengths and weaknesses............................................................................................................5Opportunities and threats.............................................................................................................6Competitor Analysis........................................................................................................................6Mission............................................................................................................................................7Marketing Objectives.......................................................................................................................7Financial Objectives........................................................................................................................7Marketing Mix Strategy...................................................................................................................7Action Programs designed to achieve Marketing and Financial objectives....................................8Implementation and control of marketing plan...............................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................10
MARKETING MANAGEMENT4The Mercedes Benz S Class Coupe ‘Night Edition’The Mercedes Benz S Class Coupe ‘Night Edition’ car was launched in 2017 and it has six cylinders with a top speed of 250. The car is a Mercedes Benz brand which is one of the widely known luxurious and well-built automobiles from German. It is a two-door model car making it to be liked by many people. The vehicle has distinctive radiator grilled with a sing louver in high-gloss black; it also has paintwork in Selenite grey Magno which is optional. The company came up with this vehicle to be among the world leading top cars. Therefore, the vehicle was manufactured targeting rich and prosperous customers (Mercedes Benz, n.d.). Steps involved in writing a marketing planA marketing plan is one of the most vital components when starting a business. It helps businesses to focus on how they are going not only to make a profit but also keep their customers. It states the objectives of business, its facts, and numbers (Cameron, 2014). The plan also shows the product to be sold, the customers and tools and tactics one can use to achieve sales. The following are step involved in coming up with a marketing plan. PositioningPosition refers to coming up with a way of identifying the benefits of the product to the customers and the space it may occupy in the market. It involves coming up with a good image in the consumer's mind that is how one wants people to view your product about market and competition. To achieve this one needs to come up with the uniqueness of the product that will differentiate it from that of competitors. The Mercedes Benz S Class Coupe ‘Night Edition' is highly positioned with a speed of 250, has a distinctive radiator which is grilled with a single louver in high-gloss black which gives them an upper hand from competitors and also drawing customers attention. ObjectiveSetting the objective entails coming up with what one wants to accomplish with the product. What one wants to achieve should be (SMART) which means being specific,
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