The report deals with the study of the company known as Money Mentor of Alberta, Canada. The study introduces the reader with the market analysis of the company with the help of 5C approach. The market segmentation of the company is also done, which works according to the demographic segmentation. Different factors affecting the company's performance is also demonstrated. Recommendations are also suggested to the company about the target market. The company's goals are also shown, which is all about eradicating the financial crisis of the people of its place.