Market Analysis of Money Mentors in Alberta, Canada

Running Head: Marketing management
Marketing management
Name of the student
Name of the university
Author’s note

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Marketing management
Executive summary
The report deals with the study of the company known as Money Mentor of Alberta,
Canada. The study introduces the reader with the market analysis of the company with the
help of 5C approach. The market segmentation of the company is also done, which works
according to the demographic segmentation. Different factors affecting the company's
performance is also demonstrated. Recommendations are also suggested to the company
about the target market. The company's goals are also shown, which is all about eradicating
the financial crisis of the people of its place.

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Marketing management
Table of Contents
Introduction........................................................................................................... 4
Background........................................................................................................... 4
Market analysis...................................................................................................... 5
Customer............................................................................................................ 5
Context............................................................................................................... 5
Company............................................................................................................ 6
Collaborators...................................................................................................... 6
Competitors........................................................................................................ 6
Market segmentation............................................................................................. 7
Target market recommendation............................................................................8
Market analysis...................................................................................................... 8
Sizing.................................................................................................................. 8
Weighing scale................................................................................................... 9
Segment Analysis:............................................................................................ 10
Segmenting Scale:............................................................................................ 11
Ranking:........................................................................................................... 12
Segment Map:.................................................................................................. 13
Market segment Ranking Chart:.......................................................................14
Conclusion........................................................................................................... 14
References........................................................................................................... 15
Appendix 1........................................................................................................... 17
Appendix 2........................................................................................................... 18
Appendix 3........................................................................................................... 19
Appendix 4........................................................................................................... 20
Appendix 5........................................................................................................... 22
Appendix 6........................................................................................................... 23
Appendix 7........................................................................................................... 24