Marketing Management & Digital Communication | Report
Added on 2020-04-01
15 Pages3028 Words38 Views
Marketing Management and Digital Communication
Executive SummaryThe main aim of this report is to make a business plan for the Jets and Yachts. From the findings of report, it can be evaluated that luxatic brand was established in 2010 that is liked by more customers. In the next section, SWOT analysis is used to assess the strength, weakness, opportunities, and threat of the product. Moreover, Porters five force model examines the competitiveness in tourism industry. Along with this, PESTLE analysis determines the condition of Australian country. Further, marketing mix strategy will be used by the company to promote the Jets and Yachts. Digital marketing tools are sued to directly communicate with customers. In the last, evaluation and control plan is used to make corrective action for the development of product.
Table of ContentsIntroduction.................................................................................................................................................4History.........................................................................................................................................................4SWOT Analysis...........................................................................................................................................4Strength...................................................................................................................................................5Weakness.................................................................................................................................................5Opportunity.............................................................................................................................................5Threats.....................................................................................................................................................5Competitor analysis.....................................................................................................................................6Porter’s Five Force Model.......................................................................................................................6Bargaining power of buyers.................................................................................................................6Bargaining power of Suppliers............................................................................................................6Threat of New Entrants........................................................................................................................7Threat of substitutes.............................................................................................................................7Rivalry among existing competitors....................................................................................................7PESTLE analysis.....................................................................................................................................7Mission........................................................................................................................................................8Marketing objectives...................................................................................................................................8Financial Objectives....................................................................................................................................8Marketing mix strategy................................................................................................................................8Product strategy.......................................................................................................................................8Price strategy...........................................................................................................................................9Place Strategy..........................................................................................................................................9Promotion Strategy..................................................................................................................................9Digital marketing communication Plan......................................................................................................10Present action programs.............................................................................................................................10Controls.....................................................................................................................................................11Evaluating..............................................................................................................................................11Survey for upcoming period..............................................................................................................11Comparing.............................................................................................................................................11Correcting..............................................................................................................................................12Conclusion.................................................................................................................................................12References.................................................................................................................................................13
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