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(PDF) Digital Marketing Communication

   

Added on  2020-04-01

15 Pages2570 Words844 Views
Running head: MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONSMARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS 2Executive SummaryThe main aim of this report is to create a marketing and digital communication plan for ChristianLouboutin’s nude flats. As per the findings, it can be evaluated that Christian Louboutin is a well-known brand that is preferred by upper-class people. It can be determined that SWOT assessment is used by the company to increase their strength and opportunities and minimise the threats and weaknesses. Further, it can be stated that porter’s five force model is exercised to assess the competitiveness in Australian footwear industry. It is also found out that PESTLE analysis is beneficial for the company to evaluate the different factors that may affect the Christian Louboutin’s nude flats.Along with this, evaluation and controlling procedure are implemented to take a corrective decision regarding developing the products.

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS 3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Background......................................................................................................................................4SWOT Analysis...............................................................................................................................4Competitor’s analysis......................................................................................................................5Porter’s Five Force Model...........................................................................................................5PESTLE analysis..........................................................................................................................6Market Summary and Demand Assessment....................................................................................6Demographic Segmentation.........................................................................................................7Targeting......................................................................................................................................7Positioning...................................................................................................................................7Mission............................................................................................................................................7Marketing objectives.......................................................................................................................7Financial Objectives........................................................................................................................7Marketing mix strategy....................................................................................................................8Product strategy............................................................................................................................8Price strategy................................................................................................................................8Place Strategy...............................................................................................................................8Promotion Strategy......................................................................................................................8Digital marketing communication Plan...........................................................................................9Present action programs...................................................................................................................9Controls..........................................................................................................................................10Evaluating the performance.......................................................................................................10Comparing and Correcting.........................................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................12Appendix........................................................................................................................................14

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS 4IntroductionIn the current business scenario, marketing management and digital communication are required to business growth and development. This report discusses SWOT and competitors analysis in the footwear industry to create a marketing plan for developing new products. It also exhibits themarketing, and financial objectives, and mission of the company. It also illustrates the marketing mix strategy which focuses on the digital marketing communication plan. This report defines the action plan to meet the marketing and financial objectives. It also determines the evaluation and control of marketing plan for Christian Louboutin’s Nude Flats. BackgroundDesigner Christian Louboutin has extended his much-admired Nudes flats for all collection. Further, it plans to launch the line of ballet flats which is appropriate for all skin tones. The wide range of 'Solasofia' ballerina flats is provided in a field of seven hues (Christian Louboutin, 2017). SWOT AnalysisStrengths•In-depth experience and prospects of industry •Recognizedpositionacross the globeWeakness•Extremely high Price•Income of peopleis medium and highOpportunitiesDevelop more shops in worldwideThreats•Expected rivalry from previouslydeveloped particular market(See: Exhibit 2)

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