Marketing Management

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Executive Summary
The report has helped in analysing the marketing plan of Foodworks Supermarket that is
based in Australia. Proper internal and external analysis has been done in order to analyse the
issues such as analysing the strengths and weaknesses along with external issues such as
threats and opportunities as well. Furthermore, the marketing mix has been conducted along
with STP analysis of the respective organization to gain more competitive advantage in the
market as well. Lastly, the operational plan has been done in order to understand the time
frame to complete the tasks effectively.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Background of the Case.............................................................................................................3
Overview of Foodworks Supermarket...................................................................................3
Products and Services............................................................................................................3
Situation Analysis..................................................................................................................4
Identification of current market and major segments........................................................4
Financial Analysis of Foodworks Supermarket.................................................................5
Internal Marketing Analysis of Foodworks Supermarket..........................................................6
Marketing Goals and Objectives................................................................................................8
Marketing Strategy...................................................................................................................10
Segmentation, Targeting and Positioning................................................................................12
Implementation of Marketing Plan..........................................................................................13
Evaluation and Controls...........................................................................................................13
Operation Plan......................................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15

3MARKETING MANAGEMENT
Introduction
The report throws light on analysis of the marketing plan of Foodworks Supermarket
that is based in Australia. Proper internal and external environment analysis is required to be
identified as to analyse the goals and objectives of the company in an appropriate manner.
Proper marketing plan is required to be identified and analysed to identify the marketing
goals along with the various objectives. The main aim and purpose of the report is to
understand the marketing strategy effectively along with outlining the controls that will be
utilized to monitor the progress and allow for the future review for the implementation
effectively.
Background of the Case
Overview of Foodworks Supermarket
Foodworks is one of the Australian supermarkets that was founded in the year 2004
and it is categorized under the retail sector (Foodworks.com.au, 2018). The respective store
operates in Western Australia and there are more than 223,000 employees who are employed
in the organization as well. The Foodworks supermarket is headquartered in Glen Iris,
Victoria, Australia.
Products and Services
Foodworks is one such supermarket that deals and offers various kind of products and
services to the customers in the market. The main mission and vision of the supermarket is to
listen to the different needs of the customers in the market and satisfy the different
requirements of the customers as well in an effective manner.
There is collection of healthy foods along with different nutritious food for their
customers as well who are their target customers in the entire competitive market. The retail
products of Foodworks include fresh food, home and beverage items along with electronic