Marketing Management for Universal Bakery in Sydney, Australia

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Executive Summary
The report has helped in analysis of the different kind of marketing plan for Universal bakery
that is based in Sydney, Australia. The proper analysis of the company such as marketing mix
along with the marketing strategies has been analysed that has helped the company in gaining
competitive advantage in the entire market.
Proper analysis of the company is required in order to understand the issues in such a manner
that will help in understanding the marketing implementation and control effectively.
Furthermore, the PEST analysis has been conducted in an effective manner to understand and
analyse the different kind of issues faced by the company effectively. It has been seen that the
evaluation plan has helped in understanding the gross sales that can be gained by the
company in the future.
Furthermore, the sales are required to be increased to $10000 as this will gain more
competitive advantage in the entire competitive market. It has been noticed that the SWOT
analysis has been identified to analyse the threats and make them their opportunities and
strengths. It has been seen that the brand lifting has to be performed by the company in order
to increase the sales and the presence of the customers in the entire economy that is
competitive in nature.
Lastly, the different kinds of product cost and quality has to be maintained by the respective
organization in such a manner that this will help the company in managing the different
issues and conflicts in an appropriate manner as well. The different kind of KPIs has to be
considered effectively as to solve the issues effectively in an effectual manner with proper
ascertainment of objectives.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Background of the Case.............................................................................................................3
Overview of Universal Bakery...............................................................................................3
Products and Services............................................................................................................3
Situation Analysis..................................................................................................................4
Identification of current market and major segments........................................................4
Financial Analysis of Foodworks Supermarket.................................................................5
PEST Analysis...........................................................................................................................6
Internal Marketing Analysis of Universal Bakery.....................................................................7
Marketing Goals and Objectives................................................................................................9
Segmentation, Targeting and Positioning................................................................................11
Marketing Mix of Universal Bakery........................................................................................11
Implementation of Marketing Plan..........................................................................................12
Evaluation of Market Plan.......................................................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................15

3MARKETING MANAGEMENT
Introduction
The report helps in analysing the entire marketing plan of Universal Bakery that is
based in Sydney, Australia. Proper analysis has been done in order to understand the internal
and external environment analysis as this will help in understanding the external threats along
with the different weaknesses. The entire marketing mix along with marketing segmentation,
targeting and positioning is required to be done on the respective bakery that will help in
understanding the operational plan of the company effectually as well. The main aim and
purpose of the report is to understand the products and services sold by the company along
with analysis of the marketing objectives and strategies of the bakery to compete with the
other competitors in the market.
Background of the Case
Overview of Universal Bakery
Universal Bakery is one of the Australian café along with a bakery that is located in
Sydney, Australia. It was built in order to provide their customers with healthy and delicious
pastries along with different variety cakes that will create a positive impact on the choice of
the customers (Universalbakery.com.au, 2018). The respective bakery named Universal
Bakery believes that the different target customers create different baked foods that are
healthy and organic in nature as well.
Products and Services
The main goal of the Universal Bakery is to provide the customers with broad variety
of the coffee, cakes, pastries along with other various products. The services that will be
provided by the respective bakery to their customers such as providing them free home
delivery along with providing them different discounts and offers on a specific amount of
purchases as this will help them in attracting more customers in the organization as well