context and environments in which this organization operates Analysis 2022

MARKETING MANAGEMENT

INTRODUCTION
MARKETING MANAGEMENT IS A VERY
IMPORTANT PROCESS THAT HELPS IN
IDENTIFYING CUSTOMERS’ NEEDS AND
MARKET TRENDS THAT FURTHER HELPS
IN IMPROVISING THE PRODUCTS AND
SERVICES OF THE ORGANIZATIONS.

ANALYSE THE CONTEXT AND ENVIRONMENTS IN WHICH THIS ORGANISATION OPERATES
• POLITICAL FACTOR
• ECONOMIC FACTOR
• SOCIAL FACTOR
• TECHNOLOGICAL FACTOR

MARKETING STRATEGIES AND PLANS
• MARKETING STRATEGIES ARE
EFFECTIVE FOR RETAILERS TO
UNDERSTAND THE MARKET
TRENDS AND ACCORDINGLY
SATISFY ITS CUSTOMERS (BAKER,
2016).