Positioning Strategy for Chanel Ketchup
1-page individual report on positioning strategy for this IMC campaign, target audience statement, research findings about the target audience, proposal on what to say, key benefit claim, means-end theory, campaign positioning statement
5 Pages709 Words64 Views
Added on 2023-01-04
About This Document
"Chanel Ketchup" redefines an international taste through its richness and quality. This article discusses the positioning strategy for Chanel Ketchup, targeting foodies and the health conscious.
Positioning Strategy for Chanel Ketchup
1-page individual report on positioning strategy for this IMC campaign, target audience statement, research findings about the target audience, proposal on what to say, key benefit claim, means-end theory, campaign positioning statement
Added on 2023-01-04
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