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Positioning Strategy for Chanel Ketchup

1-page individual report on positioning strategy for this IMC campaign, target audience statement, research findings about the target audience, proposal on what to say, key benefit claim, means-end theory, campaign positioning statement

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Added on  2023-01-04

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"Chanel Ketchup" redefines an international taste through its richness and quality. This article discusses the positioning strategy for Chanel Ketchup, targeting foodies and the health conscious.

Positioning Strategy for Chanel Ketchup

1-page individual report on positioning strategy for this IMC campaign, target audience statement, research findings about the target audience, proposal on what to say, key benefit claim, means-end theory, campaign positioning statement

   Added on 2023-01-04

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Running head: POSITIONING STRATEGY
Positioning Strategy for Chanel Ketchup
Name of the student:
Name of the university:
Author note:
Positioning Strategy for Chanel Ketchup_1
POSITIONING STRATEGY1
Table of Contents
Positioning strategy for Chanel ketchup:.........................................................................................2
For foodies:..................................................................................................................................2
For the health conscious:.............................................................................................................3
References........................................................................................................................................4
Positioning Strategy for Chanel Ketchup_2

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