Strategic Marketing Analysis of Just Juice Brand

Running head: MARKETING MANAGEMENT
Marketing Management
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1MARKETING MANAGEMENT
Executive summary
. The report has helped in the strategic marketing analysis of Just Juice Brand which has a huge
profitable position in the market of Australia. From the product and pricing strategy, it has been
identified that as there is huge competition, the company had followed competitive pricing
strategy and they are in growth stage which is the effective aspects for their future growth in the
other countries as well. Moreover, as per the overview of the industry, it was identified that
Australian economy is one of the most health conscious countries that has been promoting
growth of health drinks as the people are health conscious and they prefer to consume health
drinks in comparison to soft drinks.

2MARKETING MANAGEMENT
Table of Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Company summary..........................................................................................................................3
Industry overview............................................................................................................................3
Marketing Mix strategies.................................................................................................................4
Recommendation and conclusion....................................................................................................6
References........................................................................................................................................7