Marketing Management: Segmentation, Targeting, Positioning, Marketing Mix, Relationship Marketing Strategy

MARKETING
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
SEGMENTATION, TARGETING AND POSITIONING.............................................................3
MARKETING MIX.........................................................................................................................4
RELATIONSHIP MARKETING STRTAEGY..............................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is considered to be one of the most essential factors of every Organisation in this
present era. The role that marketing plays in the society is said to be most immense one and it
will take the product that the company is offering directly into the customers. the different
factors that are associated with marketing and the one that is most focus is the growth of the
company. When marketing plays a major role in taking the product to the customers there will
probably be an increase in the customer base which will in return contribute towards most
developing aspect of the organisation (Deepak and Jeyakumar, 2019). That with regards to a
retailing service is said to be one of the beneficial factor for the organisation. The entire report
deals with the marketing management of the company and the segments that are involved.
Marketing management is said to be that dominating factor for the entire organisation that will
formulate objectives as well as make them achieve in the stipulated time. The company that is
used and in this regard is Asda. Asda is one of the retailing services that is operating in the
United Kingdom. It is known to be appetite conception that is moving ahead with the groceries
management that will bring about sales to the company. All the other is one of the smallest
retailing sectors in the United Kingdom at it never ceases to occupy the part it has done in the
retailing sector. The report deals with all the aspects that are related to under which will bring
about the marketing management strategy.
SEGMENTATION, TARGETING AND POSITIONING
Segmentation targeting and positioning a referred to as one of those prominent aspects of the
organisation which will determine the pace with which the organisation is moving ahead. One of
the most essential aspect in this present marketing scenario is that it is necessary to identify the
choices that the organisation is making. In order to move ahead with certain circumstances upon
facing public as well as their customers the organisation will have to inhibit the challenges and
will also have to conduct a survey in order to understand the customers mindset and perceptions
such that it can introduce products based on their survey. Segmentation targeting and positioning
will help the company in order to identify the targets as well as the object is in the better possible
way on dividing the aspects of the organisation into sectors which is a mandatory (Adams and
et.al, 2019). It is never a hectic task in order to manage things in the organisation. And that with
regards to dividing the different aspects of the organisation will correlate with the growth
prospects of the company. The company as the being one of the retailing services focuses upon

identifying the choices that are pertaining in the retailing sector only through the segmentation
targeting and positioning. Through segmentation ASDA company focuses upon the need of
groceries such that people will get satisfied by the groceries that the company offers. Upon
segmentation criteria the company would want to move ahead with the challenges of producing
the products that are essential for the customers based on their needs. For this purpose the
different segments that are identified on customer choices will therefore be collected by the
organisations work for such that they will provide necessary products to them. While moving
ahead with the competitive spirit there will be different advantages that will fall in the path of the
company. In the same manner for this company in this retailing sector there seems to be different
targets that are to be achieved and will have to move ahead in the competitive spirit. In order to
fulfil the mark of being the best it will have to target certain entities and commodities from the
community such that they can fulfil their needs which will in return contribute for the growth of
the company. The company in regards to targeting will focus upon majority of married living
people since they are mainly involved in purchasing groceries and the products will mostly
satisfy their need. The target market of ASDA is regarded to be one of the wide aspects where
there seems to be difference in areas that are taking place. The company's workforce is more
involved in fulfilling the needs and identity of the organisation such that their targets can be met
in the stipulated time. The positioning of every company will be based on how far it is being able
to segment as well as star get the market in which field the company is operating. The field that
Asda is operating is more of a retailing sector and United Kingdom is mostly known for its
retailing services. Being a retailer, it has never ceased to identify the choices based on their
customer’s demands and that made it one of the most durable market (Park, 2020). The company
is also regarded to one of the most cost-effective measures that is being opted by different
customers all over the country. This made it fetch one of the best quality products and the
groceries that are offered by the company are regarded to be most purchased once. Every now
and then the company will focus upon maintaining its position in the market upon identifying the
different retailers that are pertaining in the field that Asda is operating.
MARKETING MIX
Marketing mix of any company will help to identify the different marketing strategies that are
employed by the organisation will start this will help to identify the pertaining factors that are