Marketing Management: Segmentation, Targeting, Positioning, Marketing Mix, Relationship Marketing Strategy

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Added on 2022/12/17

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This document discusses various aspects of marketing management, including segmentation, targeting, positioning, marketing mix, and relationship marketing strategy. It focuses on the case of Asda, a retailing service in the United Kingdom.

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Marketing Management: Segmentation, Targeting, Positioning, Marketing Mix, Relationship Marketing Strategy

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