This report analyzes the impact of customer buying behavior on Commonwealth Bank of Australia (CBA) and how it affects the organization's profitability. It discusses the strategies used by CBA to attract and retain customers, including the usage of innovative segmentation strategies, cost leadership, and product diversification. The report also highlights the adverse effects of the unethical practices used by CBA and how it has affected the loyalty of its customers. The organization's efforts to improve its brand image through CSR and digital marketing strategies are also discussed.