Marketing Management: Meaning, Role, Elements, Strategies, STP, and Organizational Environment Analysis

MARKETING
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Meaning of marketing..................................................................................................................3
Role of marketing........................................................................................................................4
Elements of the marketing process..............................................................................................4
Marketing strategies.....................................................................................................................5
STP..............................................................................................................................................7
7 P's............................................................................................................................................11
Recommendations......................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
The marketing management is all about ascertaining the requirements and desires of the
consumers and offering the quality of products and services to them. The marketing procedure is
based on 4 managerial divisions like marketing strategy, marketing mix. Moreover, process of
marketing involves segmentation, targeting and positioning (Agalarova, Cherednichenko and
Kosinova, 2015). Such are termed as the 7P's of marketing. process of marketing that includes
segmentation, targeting and positioning. The organisation consider in this report is Tesco. It is a
British international groceries and general marketing retailers headquartered in Welwyn Garden
city, England. The following report covers the effectiveness of their marketing strategy,
organisational environment by applying environmental analysis tools, identify opportunities and
threats, STP (segmentation, targeting, positioning) strategy, marketing mix that will concentrates
on the 7 P's. And at last it covers recommendations on how management can enhance their
marketing strategies in market place.
TASK
Meaning of marketing
Marketing is termed as an action of the business that are linked with selling and buying of
products and facilities. It includes purchasing, selling and as well as promotion of products and
facilities at the field of market place. Marketing is the procedure by which the management and
individuals will ascertain their requirements and desires and proceed their dealings in developing
and exchanging of values in respect to satisfy their desires. Marketing is also relating to the
managerial procedures for determining, evaluating and satisfying their requirements and demand
of their loyal base of consumers in order to maximise their productivity and as well as
profitability (Aghazadeh, 2015). Marketing is the manner of developing, exchanging, and as well
as providing products and facilities that values customers, clients, partners and community. The
fundamental aim of marketing is to determine the requirements and needs of the public. The four
elements that are effectively measuring the field of marketing that are as follows -
Creating - It is a fundamental term of marketing this procedure is the manner of
coordination between consumers, clients, suppliers, distributors for creating products and
managing services that value for both of them.

Delivering – It is the procedure of offering products and facilities that are provided to the
consumers in varied manner that increase their value. The efficient marketing procedure is
generally rely on offering an effective and qualitative products at the suitable place and to the
right consumers.
Communicating - It covers the section in that the suppliers and buyers have
conversation on the goods and facilities that are provided by the management. It is the learning
procedure for consumers in the business of management.
Exchanging - It will relates to the developing value for providing facilities and goods in
the form of trading in the field of market place.
Role of marketing
Marketing plays an effective and efficient role in non- profit management, each and every
management to publicity for developing awareness about the brand, goods an facilities. Non
profit management are generally follows the service provider that offers facilities for advantages
of the customers. Marketing will shows the critical section that will concentrates on determining
and knowing the nature and aspects of buyers, consumers and as well as users (Bagozzi, R.P and
et.al., 2018). It is the procedure of collecting the manner of individual or group that wants their
preferences together with the management that can satisfy them at the same place in an effective
an efficient sort of the manner. Non – profit organisation like NGO, government hospitals,
agency, stores and so on., some essential role of marketing in non – profit management are as
follows -
 Developing awareness about the reason and the issues.
 Rising of managerial value.
 Make mission and aims of the business of management.
 Advertisement of the brand in terms of their products, facilities and as well as system of
rules.
 Advertisement through social and as well as digital marketing.
Elements of the marketing process
The fundamental aim of each and every management is to determine requirements and
desires of consumers and then satisfy them by offering best facilities in respect to meet their