This report will focus on the concept of marketing management and its various related aspect. For this particular analysis the report will take into consideration the product “Michelle Bridges Delicious Nutritious Range” of Woolworth Group. The report will begin by offering an overview of the company and the product. The report will then discuss the various factors which affect the market of this particular product. The results of the analysis show that the environment of the United Kingdom will be very congenial for the product under consideration here. Finally, the report will conclude with an overview of the threats and the opportunities which the product can face currently.