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Marketing Management - Assignment Solved

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Added on  2021-06-16

Marketing Management - Assignment Solved

   Added on 2021-06-16

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Running head: MARKETING MANAGEMENTMarketing ManagementName of the Student:Name of the University:Author’s Note:
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1MARKETING MANAGEMENTExecutive SummaryThis report will discuss about the concept of marketing as well as the management of theprocess of marketing through the lens of the business organization of Woolworths Limited.The report will begin by introducing the business organization and will also a 5C analysis ofthe concerned business organization. The report will also provide an overview of the datacollection methods used by the concerned business organization for the development of theirmarketing strategy and will also discuss the marketing strategies used by them. Finally, thereport will conclude with an analysis of the organization on the basis of the 4P framework.
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2MARKETING MANAGEMENTTable of ContentsIntroduction................................................................................................................................3Woolworths Limited..................................................................................................................35C Analysis of Woolworths Limited.........................................................................................6Company................................................................................................................................6Customers...............................................................................................................................7Collaborations........................................................................................................................7Competitors............................................................................................................................7Context...................................................................................................................................8Collection of information...........................................................................................................8Marketing strategy.....................................................................................................................9Marketing tactics......................................................................................................................10Product.................................................................................................................................10Place.....................................................................................................................................11Price......................................................................................................................................11Promotion.............................................................................................................................12Conclusion................................................................................................................................12References................................................................................................................................13
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3MARKETING MANAGEMENTIntroductionThe “advent of globalization as well as the recent developments in the fields oftechnology and innovations has drastically changed the way the various businessorganizations and the companies transact their business in the present times” (Jobber andEllis-Chadwick 2012). It is a reflection of this particular fact the business world in the presenttimes has become more competitive than it was a few decades ago. Therefore, the variousbusiness organizations in the present times take the help of various kinds of strategies for thepurposes in a bid “to not only outrival their business competitors operational in the same fieldof business but also to bring about the overall growth as well as the development of theirbusiness operations” (Jobber and Ellis-Chadwick 2012). Thus, for this particular purpose thevarious business organizations often take the help of various kinds of market research tools aswell as frameworks to analyze the current market demands as well as the “needs and therequirements of the customers in the most effective manner” (Armstrong et al. 2015). It issignificant to note that this particular feature not only “helps the various businessorganizations to take into effective consideration the needs as well as the requirements of thecustomers in the most effective manner but also helps them to develop strategies which islikely to help them to mitigate the high level of business competition faced by them in thecontemporary business world” (Armstrong et al. 2015). This report will discuss the conceptof marketing management through the lens of the business organization of “WoolworthsLimited”.Woolworths LimitedThe business organization “Woolworths Limited” founded by “Percy Christmas,Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams” in 1924 is notonly one of the largest retail business organizations of the nation of Australia but also one of
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