Marketing Management for Michelle Bridges Delicious Nutritious Range of Woolworth Group

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student:
Name of the University:
Author’s Note:

1MARKETING MANAGEMENT
Executive Summary
This report will focus on the concept of marketing management and its various related aspect.
For this particular analysis the report will take into consideration the product “Michelle
Bridges Delicious Nutritious Range” of Woolworth Group. The report will begin by offering
an overview of the company and the product. The report will then discuss the various factors
which affect the market of this particular product. The results of the analysis show that the
environment of the United Kingdom will be very congenial for the product under
consideration here. Finally, the report will conclude with an overview of the threats and the
opportunities which the product can face currently.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
“Michelle Bridges Delicious Nutritious Range”........................................................................3
Competition............................................................................................................................3
“Economic growth and stability”...........................................................................................4
Political trends........................................................................................................................4
Legal and regulatory issues....................................................................................................5
Technological advancements.................................................................................................5
“Socio-cultural trends”...........................................................................................................5
“Summary of Opportunities and Threats”..................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7