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Marketing Management Assignment - (Solved)

   

Added on  2021-04-16

18 Pages3815 Words33 Views
Running head: MARKETING MANAGEMENTMarketing managementName of the studentName of the universityAuthor note

1MARKETING MANAGEMENTExecutive summary The aim of this report is to discuss about the current position of Emirates airline in the market. Inorder to do so, this report use different marketing theory in order to identify the current marketposition of Emirates airline. In addition, customers segments are being identified, which willhave maximum potential in the next three years. This report discussed about the ideal marketingmix strategies of Emirate airline, which will help them to have greater market share and brandvalue in the global market within the next three years.

2MARKETING MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Current market position of Emirates................................................................................................4BCG matrix..................................................................................................................................4Brand positioning map.................................................................................................................5Identification of the marketing objectives.......................................................................................6Identification of the target segments................................................................................................7Corporate flyers...........................................................................................................................7Seasonal tourists..........................................................................................................................8First time flyers............................................................................................................................9Recommended marketing mix.........................................................................................................9Product.......................................................................................................................................10Price...........................................................................................................................................10Place...........................................................................................................................................11Promotion..................................................................................................................................11Ansoff matrix.................................................................................................................................12Conclusion.....................................................................................................................................12Reference.......................................................................................................................................14

3MARKETING MANAGEMENT

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