Comprehensive Evaluation of the Global Business Strategy of Etihad Airways and Emirates Airlines

Running Head: GLOBAL BUSINESS STRATEGY
Comprehensive Evaluation of the Global Business Strategy of Etihad Airways and Emirates
Airlines

Table of Contents
Introduction......................................................................................................................................3
Overview of Global Business Strategy............................................................................................3
Overview about the Business Ventures of Etihad Airways and Emirates Airlines.........................4
Critical Evaluation of Global Business Strategies of Etihad Airways and Emirates Airlines.........4
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................6

Introduction
In the contemporary scenario of competitive business markets, a majority of the
organizations are moving across the national borders to seek better business opportunities and
profitable markets. Therefore, implications of global business strategies are aligned with the
operational practices of the organization to facilitate the proposed objective of becoming a
multinational unit (Peng, 2016). Considering this relation, the following report is undertaken to
crucially analyze the global business strategy of Etihad and Emirates. The literature of this report
will discuss various strategic issues of the international alliances along with their
recommendations.
Overview of Global Business Strategy
The term “Global Business Strategy” can be defined as a strategic guide for any business
organization for globalization. In the modern world of ruthless competition, organizations do not
wish to confine their profit by borders of the nation. Therefore, global business strategy planning
is incorporated to enhance business practices by trading in the worldwide market. The policies of
global business strategy assist various factors such as the extent of market presence, development
of necessary global presence, optimal location and competitive advantage of the business
(Rugman & Verbeke, 2017).
In the simple context, this term describes a major segment of business studies due to its
association in promoting and developing the business practices in international marketplaces.
The attributes of this implementation contribute to the overall revenue and profit consideration of
the business ventures. Organizations having a global business strategy are highly centralized in