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Concept of Marketing Management

   

Added on  2021-06-15

16 Pages4140 Words14 Views
Running head: MARKETING MANAGEMENTMarketing ManagementName of the Student:Name of the University:Author’s Note:
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1MARKETING MANAGEMENTExecutive SummaryThe report will introduce the readers to the concept of marketing management and for thisparticular purpose the report will take the help of the company Cosmos which is related to thetourism industry of the nation of Australia. The report will begin by giving a briefintroduction to company and an analysis of the company on the 5Cs framework. The reportwill then discuss the data collection methods used by the company and also the marketingmanagement of the concept. Furthermore, the report will also talk about the marketing plan aswell as the marketing tactics used by the company. Finally, the will end with a 4P analysis ofthe company.
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2MARKETING MANAGEMENTTable of ContentsIntroduction................................................................................................................................3“Overview of the company Cosmos”.........................................................................................45C analysis.................................................................................................................................5Company................................................................................................................................5Customers...............................................................................................................................6Collaborators..........................................................................................................................7Competitors............................................................................................................................7Context...................................................................................................................................7Data collection...........................................................................................................................8Marketing Management.............................................................................................................8Marketing strategy.....................................................................................................................9Marketing tactics......................................................................................................................11Conclusion................................................................................................................................12References................................................................................................................................13
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3MARKETING MANAGEMENTIntroductionThe “business world in the present times has undergone much transformation and it isa reflection of this particular fact that in the present times a wide range of business industrieshave emerged in the present times” (Ashworth and Goodall 2013). The tourism industry isone such industry which has gained much popularity in the present times and within a veryshort time has become of the leading business industries of the world (Ashworth and Goodall2013). The recent popularity attained by the tourism industry can be as a reflection of thegrowing insistence of the people to not see the world but also to spend their leisure time inmeaning activities. It is significant to note that although the industry is a very nascent one yetthe level of business competition which the various business organizations related to thetourism industry face has considerably increased in the recent times (Ziegler, Dearden andRollins 2012). Therefore, “the various business organizations related to the tourism industryoften take the help of various kinds of innovative strategies in a bid not only to outrival theirkey competitors operational in the same field of business but also to bring about the overallgrowth as well as the development of their business process” (Ziegler, Dearden and Rollins2012). Furthermore, “it is also seen that these business organizations often take the help ofvarious kind market researches as well as frameworks not only to analyze the needs of thecustomers in the most effective manner but also to devise effective strategies for themitigation of the high level of business competition and rivalry” faced by them. This reportwill discuss about the concept of marketing management with the help of the businessorganization of Cosmos which is operational in the tourism industry of the nation ofAustralia.
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