Marketing Management of Coles Group

Marketing
Management of
Coles Group
NAME OF THE STUDENT
NAME OF THE UNIVERSITY

Analyse the context and environments in
which this organisation operates
•Political factor
•Economic factor
•Social factor
•Technological factor

Identifying Market Segments and
TargetsSegmentation-The marketing team
of the Coles Group has been trying to
segment the market of Australia
according to the different
characteristic (Andreassen and
Streukens 2013)
Targeting-The second step that
follows after proper market
segmentation is developing the
target group of people who can be
most influenced by the products and
services of the concerned company
Positioning-In order to have a
significant impact on the target group
the concerned company has been
developing a range of products

Integrated marketing channels
and distribution systemColes Group has been trying to
capitalize on their convenience
strategy by redeveloping 100
supermarket outlets on last six
months to add more ready to
eat and semi prepared food
items. The organisation has
been also including 75 new
products in their existing
products range for
strengthening the idea of ready
to eat meals
(colesgroup.com.au, 2019).