Marketing Management Plan for E-commerce Business in Morocco

MARKETING MANAGEMENT 0
MARKETING MANAGEMENT
STUDENT NAME
12-18-2018

MARKETING MANAGEMENT 1
Self-Assessment
STRENGTHS
 Detailed research
 Authentic source of information
 Effective SWOT analysis
 Clear and specific vision, and mission
statement
 Professional Harvard referencing
AREAS FOR IMPROVEMENT
 More analysis related to target
market
 Since the future is uncertain,
contingency planning could have
been included
 Critical analysis could have been
improved

MARKETING MANAGEMENT 2
Contents
Self-Assessment...............................................................................................................................1
Introduction......................................................................................................................................4
Marketing plan.................................................................................................................................5
The Business................................................................................................................................5
Business overview...................................................................................................................5
S.W.O.T. analysis....................................................................................................................5
S.W.O.T. activity sheet............................................................................................................5
Products/services.....................................................................................................................7
Sales/marketing personnel.......................................................................................................7
The Future....................................................................................................................................7
Vision statement......................................................................................................................7
Mission statement....................................................................................................................8
Goals/objectives.......................................................................................................................8
The Market...................................................................................................................................8
Unique selling position............................................................................................................8
Your customers/clients............................................................................................................8
Your competitors.....................................................................................................................9
Market research.......................................................................................................................9
Market targets........................................................................................................................10
Environmental/industry analysis...........................................................................................10
Marketing strategy.................................................................................................................11
Advertising & sales................................................................................................................12
The Finances..............................................................................................................................12
Price.......................................................................................................................................12

MARKETING MANAGEMENT 3
Expected sales/ sales forecast................................................................................................12
Marketing budget (in millions dollars)..................................................................................14
Monitoring/measurement activities.......................................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17