Marketing & Management: Study Material with Solved Assignments

Running Head: MARKETING & MANAGEMENT
0
Marketing &
Management
(Student Name)

MARKETING & MANAGEMENT 1
Table of Contents
Question 1........................................................................................................................................2
Question 2........................................................................................................................................2
Question 3........................................................................................................................................2
Question 4........................................................................................................................................3
Question 5........................................................................................................................................3
Question 6........................................................................................................................................3
Question 7........................................................................................................................................3
Question 8........................................................................................................................................4
Question 9........................................................................................................................................4
Question 10......................................................................................................................................4
References........................................................................................................................................5

MARKETING & MANAGEMENT 2
Question 1
Marketing has huge scope that coverall the activities that are related with idea conception
to profit realization as they are explained in below points:
 Marketing support the organization in designing the products or other goods
 It helps in creating era of advertising. The adverting can be done through social media,
newspaper, magazines and so on.
 Distribution is the important channel to enhance the sales of the products.
 Marketing include selling of goods. Selling is the supply of goods and services to
consumers directly or indirectly.
 Packaging is used by the company to protect the products from damage.
Question 2
The major forces that define the new marketing realities are explained in below points:
 The prediction of consumer behavior
 The Marketing budget
 Technology as well as the every green challenges of competition
 Marketing Channels
 Globalization
 Loyalty
 Social Responsibility
 Concern of consumers towards sustainability (Homburg, Jozić & Kuehnl, 2017)
Question 3
Customer Lifetime Value (CLV) is one of the metric that showcase the overall net gain
that organization creates from any specified consumer. It is a prediction to evaluate a financial
value of the consumers to the organization subsequently factoring in the values of the association
with consumer overtime.
There are different manner through which the marketer can maximize its CLV as they are: