This report prepares a marketing plan and management strategy that Juice Heaven, a fresh fruit juice business in Kuala Lumpur, Malaysia, can utilize to establish a stronghold in the Kuala Lumpur market over the next three years. The report engages in a macro and micro environment analysis using SWOT framework and the Pestel framework, carries out market positioning analysis, evaluates the potential application of Space matrix to determine future marketing strategies of the business and critically analyzes the marketing mix action plan of the business for the next three years.