Adaptation and Standardization of Marketing Mix

Marketing Management

TABLE OF CONTENT
 INTRODUCTION
 Adaptation and Standardization of marketing mix
 Customer Based Brand Equity Model(CBBE)
 Integrated Marketing customer and it methods
 Conclusion
 References

INTRODUCTION
• Marketing mix is the procedure of evolving strategies and planning for
goods and services, advertising, promoting sales to range desired customer
segment.
• It applies as tools from economics and competitive strategy to analysis
operation of organization in industry context. It rarely conducts market
research and to perform marketing analysis.
• This study is based on Hart's Bakery.

Adaptation and standardization of marketing mix
Product:
• In this context, product is the easiest element which is standardized.
• It is the theory where company is able to merchandise their goods to
global markets.